Description

Huntington Bank is seeking a Creative Director, Content to lead the launch of a new editorial platform designed to help people prosper through accessible, engaging, and trustworthy financial content.

This is a unique opportunity to build something from the ground up. You’ll start hands-on—defining the strategy, writing content, and optimizing for search—while laying the foundation for a scalable editorial operation. Over time, you’ll grow and lead a blended team of internal contributors, freelancers and new hires, shaping a content destination that supports Huntington’s mission and connects with real people in real moments.

The ideal candidate is a strategic thinker, exceptional writer, team builder, and collaborative partner who is precise with language, purposeful with structure, and always thinking one step ahead—driving results through thoughtful, audience-first content. You know how to balance brand voice, business goals, and audience needs. You’re just as comfortable rolling up your sleeves to write a story as you are presenting performance metrics to leadership. Most of all, you believe content should help people feel informed, supported, and confident in their financial lives.

Key Responsibilities

• Develop and execute the editorial strategy for Huntington’s financial content site, including content pillars, voice and tone, publishing cadence, and performance goals
• Write and edit financial content that is clear, relatable, SEO-optimized, and grounded in real-life scenarios
• Translate complex financial topics into engaging content that is easy to understand and relevant to everyday life, reflecting Huntington’s commitment to transparency and trust.
• Build and maintain a search-first content roadmap informed by customer needs, keyword research, and performance analytics
• Collaborate across Marketing, Brand, Product, Segment and Customer Experience teams to align content with enterprise priorities and support integrated campaigns
• Track and report on content performance using analytics tools; refine strategy based on data-driven insights
• Build and lead a blended content team—starting hands-on, collaborating with internal talent, and growing the team thoughtfully over time
• Provide career development and editorial guidance to early-career writers and foster a collaborative environment built on strategic thinking, writing excellence, and continual growth
• Ensure all content meets brand standards, aligns with Huntington’s voice and values, and complies with financial regulatory requirements

Basic Qualifications

• Bachelor’s degree in journalism, communications, marketing, or a related field
• 8+ years of experience creating strategic, engaging content that balances organizational goals with audience needs

Preferred Qualifications

• Demonstrated success launching or leading a content platform or editorial initiative
• Enthusiastic brand champion with experience creating content for a clearly defined, highly visible brand, with a deep understanding of tone, voice, and consistency across channels
• Knowledge of SEO strategy, keyword research, and content performance metrics; experience writing SEO-driven content
• Experience managing and developing creative teams, including internal collaborators and freelancers
• Strong track record of mentoring early-career writers and building a culture of editorial excellence
• Experience translating complex topics into content that feels relevant, accessible, and action-oriented
• Skilled collaborator who can align content strategy across teams
• Strong writing and editing skills with a focus on clarity, consistency, and audience connection
• Brings an editorial mindset with a performance lens, using data to shape strategy and drive results
• Skilled utilization of AI tools while maintaining quality, voice and editorial integrity
• Proven ability to craft brand-aligned messaging with voice, consistency and purpose
• Exceptional writing and editing skills, with the ability to translate nuanced topics into content that is clear, engaging and actionable

Exempt Status: (Yes = not eligible for overtime pay) (No = eligible for overtime pay)

Yes

Workplace Type:

Office

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