Senior Brand Design Expert

Our Global Brand, Marketing & Communications team is looking for an experienced and highly capable design professional to join this high performing team in the role of Senior brand design expert.

The Global Brand & Marketing ambition is to establish a truly differentiating and effective brand across all markets and business lines that we operate in. A key enabler in meeting this ambition is the ongoing development of world class creative capabilities across our global markets. 

The Brand design expert will contribute to the design and management of ING’s Brand and brand identity fundamentals. In this role you will manage and evolve the consistent implementation of our Brand fundamentals in all touch points for all markets, with a strong focus on the deeper funnel, digital, i.e. mobile apps and websites. To be effective you will need to understand where and how our Brand fundamentals are applied, the needs of the business and what is required and possible in the context of the touch point. 

The team

You will be part of the Global Brand Identity & Design team. The team consists of 6 people, including 4 brand design experts and 2 creative producers. You will report into the Global lead Brand Identity & Design. 
Brand & Marketing sits within the Global Brand, Marketing & Communications Department. 

The purpose of this team is to build the most appealing brand in the industry. Bringing this to live in our global brand experience that is coherent yet distinctive in all markets, across all touchpoints. We provide shared brand assets to drive this while we strive for creative excellence in collaboration with our markets and creative partners.

Roles and responsibilities

• Develop and manage our brand identity and distinctive global brand assets.
• Apply our brand fundamentals in collaboration with the Brand Identity & Design experts, local experts and agency partners.
• Inspire and collaborate with the global UX design community in bringing our brand to live in our digital touchpoints.
• Manage the global consistency and local relevance of our brand assets.
• A data driven approach to your work to objectify decision making.
• You drive innovation in visual design, stay ahead of trends, and embrace new tools/technologies to improve the team’s workflow.
• Maintain oversight, project planning and budgeting for your projects to ensure on time and on budget delivery.
• A quick grasp of business priorities and changes.

How to succeed

We hire smart people like you for your potential. Our biggest expectation is that you’ll stay curious. Keep learning. Take on responsibility. In return, we’ll back you to develop into an even more awesome version of yourself.

We are looking for a team member with the following knowledge and experience:

• 8+ years of professional experience as digital design or brand design lead in a large multinational consumer-oriented business or agency.
• You are a champion of user-centred design, ensuring that all brand and digital experiences are grounded in a deep understanding of user needs and behaviours.
• Your work demonstrates high-impact design across digital channels (web, mobile, campaigns, etc.), including brand identity, UI and motion design.
• Experience with building and evolving design systems for digital products to ensure consistency and scalability across platforms.
• Experienced in working with senior leadership and multi-disciplinary teams in fast moving and international environments.
• Demonstrated skills, knowledge and experience in developing and managing global programs, with hands-on experience turning complex problems into simple and engaging customer experiences.
• Ability to manage high ambitions and conflicting goals from a wide range of stakeholders, to successfully reach impactful and pragmatic solutions.
• Experience in managing creative teams across various locations to achieve common objectives.

You as a person

• show initiative, pro-active and self-starting, a creative problem-solver.
• curious and love to tinker with the latest (design) tools to prototype ideas and concepts.
• team player with excellent interpersonal, communication and influencing skills.
• you are well organised, eagle-eyed and now when and how much structure is required.
• excellent communicator in Engli