Senior Digital Marketing Specialist - Paid Social

Ally Financial only succeeds when its people do - and that’s more than some cliché people put on job postings. We live this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You’re constantly evolving, so shouldn’t your opportunities be, too?

Work Schedule: Ally designates roles as (1) fully on-site, (2) hybrid, or (3) fully remote. Hybrid roles are generally expected to be in the office a certain number of days per week as indicated by your manager. Your hiring manager will discuss this role's specific work requirements with you during the hiring process. All work requirements are subject to change at any time based on leader discretion and/or business need.

The Paid Social Marketing Sr. Specialist sits within the Digital Marketing In House Agency team at Ally. This individual will be tasked with helping us execute our in-house support of paid social campaign execution across multiple channels and lines of business. The ideal candidate has previous hands-on-keyboard execution experience either from agency or advertiser direct experience.  The successful candidate will possess a track record of perfecting campaign strategies and execution with an audience-first mindset. This person will have to partner with various teams across the organization, including IT, Analytics, and onsite personalization teams, in addition to external platform partners. They will also need to be process-oriented as we grow this program's scope over the next year.