Senior Marketing Consultant

Career Area:

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other.  We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

As a Senior Marketing Consultant, you will lead the development and execution of integrated marketing strategies that drive awareness, customer engagement, adoption, and business growth across Caterpillar's mining products, services, and technology solutions. Leveraging expertise in channel activation, digital marketing, campaign management, creative development, and public relations, this role translates business objectives and customer insights into effective go-to-market strategies and customer engagement programs that deliver measurable business results.

This keeps the focus broad and strategic while clearly establishing the level and purpose of the role.

What You’ll Do:

• Analyze business objectives, customer needs and market opportunities to develop and align integrated marketing strategies.

• Lead go-to-market strategy, planning and execution for strategic mining offerings, such as Job Site Solutions and new product introductions (NPIs).

• Conduct market, customer and competitive research to identify growth opportunities, customer challenges and industry trends.

• Develop and execute integrated marketing campaigns that drive awareness, preference, adoption and business growth across products, technology and services.

• Partner with product groups, commercial teams, dealers and enterprise stakeholders to ensure consistent messaging, launch readiness and successful market activation.

• Measure campaign effectiveness, product launch success and business impact, recommending optimization opportunities as needed.

• Maintain effective cross-functional communications to align marketing priorities with evolving organizational objectives, portfolio strategies and customer needs.

• Support commercialization efforts by developing customer-focused value propositions, messaging frameworks and content strategies that communicate business outcomes and customer value.

• Manage agency, supplier and vendor relationships to ensure high-quality execution of marketing initiatives and efficient use of marketing resources.

What Skills Will You Have:

Promotion and Marketing Communications

Develop integrated marketing communication strategies that promote products, services, and technology solutions.

Create compelling messaging and campaigns that drive customer engagement and business results.

Apply customer and market insights to optimize communication effectiveness and go-to-market execution.

Guide teams in the development of marketing campaigns, communication plans, and launch strategies.

Customer Focus

Apply customer insights to develop solutions, services, and marketing strategies that drive business value.

Build strong customer relationships through open communication, accountability, and continuous improvement.

Anticipate customer needs and implement solutions that enhance satisfaction and exceed expectations.

Promote a customer-focused culture across business decisions and commercialization efforts.

Collaborating

Build partnerships across product, commercial, dealer, and enterprise teams to achieve shared business goals.

Facilitate collaboration among diverse stakeholders to solve problems and deliver results.

Establish alignment and shared objectives that support successful product launches and commercialization efforts.

Creativity

Apply innovative thinking to address business challenges and improve customer engagement.

Balance creativity with practical business objectives to achieve measurable results.

Identify emerging trends and develop new approaches to marketing, customer adoption, and solution promotion.

Encourage experimentation and continuous improvement to drive innovation.

Effective Communications

Develop and deliver compelling communications tailored to executive, customer, dealer, and stakeholder audiences.

Influence and build alignment through effe