Senior Events Program Specialist

At Arctic Wolf, we're not just navigating the cybersecurity landscape - we're redefining it. Our global team of dedicated Pack members is driving innovation and setting new industry standards every day. Our impact speaks for itself: we've earned recognition on the Forbes Cloud 100, CNBC Disruptor 50, Fortune Future 50, and Fortune Cyber 60 lists, and we recently took home the 2024 CRN Products of the Year award. We’re proud to be named a Leader in the IDC MarketScape for Worldwide Managed Detection and Response Services and earning a Customers' Choice distinction from Gartner Peer Insights. Our Aurora Platform also received CRN’s Products of the Year award in the inaugural Security Operations Platform category. Join a company that’s not only leading, but also shaping, the future of security operations. 

Our mission is simple: End Cyber Risk. We’re looking for a Senior Events Programs Specialist to be a part of making this happen.

About the Role

We are seeking a Senior Events Program Specialist to lead the planning, coordination, and execution of Arctic Wolf’s trade show, conference, and industry-event programs. This role is responsible for creating high-impact event experiences that elevate brand presence, generate qualified pipeline, and enable sales success. The ideal candidate excels in logistics, thrives in fast-paced event environments, and brings a strategic mindset to measuring and improving event performance.

This position is designed for an events marketer who combines creative booth and campaign strategy with data-driven operational excellence. You’ll develop and manage integrated trade show programs, streamline event processes, and leverage analytics to drive continual optimization.

You will work closely with cross-functional teams including corporate marketing, product marketing, technical marketing, finance, and sales to translate event strategy into flawless on-site execution and measurable business outcomes.

Responsibilities

Tradeshow Planning & Coordination

• Develop comprehensive event plans, timelines, and budgets for all assigned trade shows and conferences.

• Coordinate booth design, signage, promotional materials, and branded assets.

• Work closely with vendors, agencies, and logistics partners to ensure timely setup and teardown.

• Secure booth space, sponsorships, ancillary events, meeting spaces, and registrations while managing contracts and invoicing.

Event Marketing & Promotion

• Collaborate with marketing and sales teams to create pre-show, during-show, and post-show campaigns including onsite ancillary events, threat briefings, panels, and meetings.

• Work with the demand marketing team to produce event-specific content such as email promotions, landing pages, social media posts, and sales collateral.

• Ensure brand consistency across all materials and experiences.

Booth Operations & Experience

• Manage onsite tradeshow activities, including onsite staffing (booth, meeting space, ancillary events), lead capture processes, demos, and attendee engagement.

• Train booth personnel on messaging, product positioning, and engagement best practices.

• Maintain inventory of event materials and coordinate shipments.

Lead Management & Reporting

• Oversee lead capture, qualification, and hand-off procedures to sales teams.

• Track performance of events including KPIs such as traffic, leads, opportunities, and ROI.

• Prepare detailed post-show reports and recommendations for improvement.

Cross-Functional Collaboration

• Partner with product marketing, sales teams, and leadership to align event strategy with company goals and develop omni-channel campaigns.

• Work with creative teams to develop high-impact visuals and experiences.

• Monitor industry trends, competitor presence, and new opportunities for strategic events.

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Who You Are​

• You are a proactive, resourceful marketer who thrives in dynamic, fast-paced environments.

• You take pride in creating memorable event experiences that support brand and revenue goals.

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