Regional Marketing Manager, SEA

At Cepheid, we are passionate about improving health care through fast, accurate diagnostic testing. Our mission drives us, every moment of every day, as we develop scalable, groundbreaking solutions to solve the world’s most complex health challenges. Our associates are involved in every stage of molecular diagnostics, from ideation to development and delivery of testing advancements that improve patient outcomes across a range of settings. As a member of our team, you can make an immediate, measurable impact on a global scale, within an environment that fosters career growth and development.

Cepheid is proud to work alongside a community of six fellow Danaher Diagnostics companies. Together, we’re working at the pace of change on diagnostic tools that address the world’s biggest health challenges, driven by knowing that behind every test there is a patient waiting.

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The Regional Marketing Manager, SEA has tactical ownership of commercial marketing at the regional level and support long-term direction through execution with localised strategy in mind. They are responsible for working closely with Commercial Sales and Regional Marketing partners, to plan and execute demand generation and sales enablement activities in the Southeast Asia region. They are expected to be predominantly autonomous, making good strategic decisions with minimal supervision.

This position is part of the Regional Marketing Organisation located onsite in Indonesia or Philippines with regular travel across the Southeast Asia region. At Cepheid, our vision is, to improve patient outcomes by enabling access to molecular diagnostic testing everywhere.

In this role, you will have the opportunity to:

• Own preparation of and execute components of commercial marketing tactical plan, including product launches and utilisation of digital marketing in omnichannel campaigns. 
• Independently plan, organize and execute regional tradeshows, webinars and seminars. Measure ROI from events and develop programs to nurture and convert leads to sales opportunities.
• Collaborate with digital marketing partners and commercial team members to brainstorm, develop and create assets to drive demand generation in the region.
• Collaborate with cross-functional teams to engage a network of key opinion leaders in the region.
• Represent regional marketing in the region’s Growth Room and OPS reviews through establishing, maintaining and reporting on KPIs (leading and lagging, eg. New Product Introduction, TM.) 
• Participate in the setting and controlling of local budgets and forecasts for commercial marketing in region
• Collaborate with Global Product Management to report on local market knowledge, government policies (guidelines, payer), local competitor activities and customers’ needs

The essential requirements of the job include:

• Bachelor’s degree with 5+ years of experience OR Master’s degree with 3+ years of experience in Marketing or Sales discipline in the Diagnostics or Devices Industry
• Expertise with complex, multi-departmental healthcare sales
• Experience working in cross functional teams with a proven track record working with geographically dispersed team members including channel partners
• Strong communication and presentation skills with ability to deliver complex information into a simplified manner for the audience to understand
• Proficiency in written and spoken English. Other languages, Bahasa Indonesian in particular, would be beneficial

It would be a plus if you also possess previous experience in:

• Experience in IVD regulated industries
• Experience in both direct and Channel Partner go-to-market environments.
• Proficiency in sales/marketing enablement platforms such as Marketing automation platforms, Power BI, Miro, Workfront, Seismic, and Salesforce.com
• Understanding of region-wide cultural differences and approaches

Travel is required up to 30% both within Southeast Asia and international outside of Southeast Asia.

Cepheid, a Danaher company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at danaherbenefitsinfo.com.

When you join us, you’ll also be joining Danaher’s global organization, where 69,000 people wake up