Senior Growth Marketing Manager, New Ventures

About us

Pomelo Care is the national leader in evidence-based healthcare for women and children. We deliver personalized, high-quality clinical interventions from reproductive care and pregnancy, infant care and pediatrics, to hormonal health through perimenopause and menopause, with long-term preventive care and condition management. Our model delivers 24/7 multispecialty care to address the medical, behavioral, and social factors that most significantly impact outcomes for women and children. We partner with payers, employers, and providers to expand access to quality healthcare across the system.

Pomelo is now expanding into new women’s health verticals and seeking a Senior Growth Marketing Manager to help build and scale the marketing engine for our newest venture. Success in this critical 0-to-1 role will require deep marketing expertise, creative problem solving, analytical rigor, and the ability to inspire trust in a sensitive category.

What you’ll do

Your North Star: Drive the zero-to-one launch of Pomelo’s newest women’s health offering by building and scaling a best-in-class DTC growth marketing program from the ground up. Specifically you will:

• Closely partner with the Head of Growth to set full-funnel DTC growth strategy spanning new patient acquisition and lifecycle marketing
• Own acquisition channels and drive the day-to-day execution of the DTC growth strategy across paid social, SEM, SEO/GEO, and other channels
• Build a high-velocity testing and optimization engine from the ground up - create ads, run iterative tests, and synthesize data and qualitative insights to drive fast and efficient learning
• Manage and optimize the acquisition marketing budget, balancing new patient acquisition targets with CAC efficiency
• Lead and manage key agency relationships and external partners, holding them accountable for delivering strong results and performance improvements
• Partner with Product to identify friction points and optimize end to end funnel CVR
• Collaborate with Clinical and Operations teams to ensure marketing builds patient trust and play a key role in meeting high patient satisfaction goals

Who You Are

• 4-6+ years of experience in DTC growth marketing with deep hands-on experience acquisition marketing; experience in retention marketing is a huge plus
• Experience in a 0-1 growth environment — testing, iterating, and scaling channels from scratch
• A hands-on builder who thrives in ambiguity, moves quickly from idea to test, and balances brand building with short-term performance needs.
• Demonstrable experience owning and operating paid social channels (e.g., Meta, TikTok) with a 6-figure monthly spend
• Strong balance of ‘right brain’ and ‘left brain’ — you enjoy balancing creative ideation with data-driven decision making
• Excellent analytical skills, with experience in forecasting, financial modeling, and data analysis to derive insights and drive decision making
• Exceptional written and verbal communication skills, with the ability to translate data into actionable insights and drive alignment across cross-functional and external partners

Bonus Points

• Experience in women’s health or another high-trust/regulated industry
• Comfort stepping into content creation when needed

Why Join Us
At Pomelo Care, you’ll join a team of clinicians, engineers, and problem-solvers improving maternal and newborn health at scale. We value speed, data-driven decision-making, cross-disciplinary collaboration, and always putting the patient first.

You’ll also get:

• Competitive healthcare benefits
• Generous equity compensation
• Unlimited vacation
• Membership in the First Round Network — a curated founder and operator community

At Pomelo, we are committed to hiring the best team to improve outcomes for all mothers and babies, regardless of background. We need diverse perspectives to reflect the diversity of problems we face and the population we serve. We hire people from a variety of backgrounds, including, but not limited to, race, age, sexual orientation, gender identity and expression, national origin, religion, disability, and veteran status.

Our salary ranges are based on competitive pay for our company’s size and industry, and are one part of the total compensation package, which also includes equity, benefits, and other opportunities at Pomelo Care. In accordance with New York City, Colorado, California, and other applicable laws, Pomelo Care is required to provide a reasonable estimate of the compensation r