Corporate Vice President - Development Lead - Marketing Central Modernization

 

Location Designation: Hybrid - 3 days per week 

 

 

As part of Technology, you’ll have the opportunity to contribute to groundbreaking initiatives that shape New York Life’s digital landscape. In this role, you will leverage cutting-edge technologies—including Generative AI—to increase productivity, streamline processes, and create seamless experiences for clients, agents, and employees. Your expertise fuels innovation, agility, and growth, helping drive the company’s long-term success.

We are currently seeking a Development Lead – Marketing Central Modernization to join the Client Growth & Retention Agile Release Train (ART) within the Client Prospecting Value Stream. In this role, you will lead the architecture, engineering strategy, and delivery of New York Life’s next-generation Marketing Central Platform—a modernized, scalable solution supporting marketing operations, lead management, campaign execution, and customer engagement journeys. You will collaborate closely with domain architects, product partners, marketing technology stakeholders, and business teams to design, build, and optimize Salesforce-based capabilities across Sales Cloud, Service Cloud, Marketing Cloud, and Einstein. You will champion engineering excellence, drive modernization, and contribute to broader digital transformation initiatives across the enterprise.

 

What You’ll Do:

Leadership & Strategy

• Lead engineering teams responsible for designing and modernizing the Marketing Central platform.
• Provide architectural guidance, technical direction, and mentorship to Salesforce developers and integration engineers.
• Translate marketing and business objectives into scalable, secure, and maintainable platform solutions.
• Promote engineering excellence through coding standards, development best practices, and architectural governance.

Salesforce Platform Architecture & Development

• Architect and oversee development across Salesforce Sales Cloud, Marketing Cloud, and/or Einstein.
• Lead development using Apex, Visualforce, Lightning Web Components (LWC), SLDS, and modern JavaScript frameworks.
• Design and implement scalable data models, security controls, sharing rules, and declarative automation.
• Build and maintain reusable components, APIs, and integrations that support multi-channel marketing and customer engagement.
• Managed and Unmanaged packages expertise in design and development.

Integrations & Workflow Orchestration

• Oversee integration of Salesforce with enterprise systems using MuleSoft, REST/SOAP APIs, and event-driven patterns.
• Support Marketing Cloud integrations such as Journey Builder, Automation Studio, segmentation, personalization, and analytics.

Optimization, Governance & Delivery Excellence

• Implement CI/CD best practices, automated testing, and deployment pipelines for Salesforce environments.
• Ensure all platform enhancements adhere to enterprise security, compliance, and performance standards.
• Partner with marketing teams, analytics, data, and product owners to deliver business-ready capabilities.
• Manage vendor relationships and ensure high-quality outcomes from external delivery partners.
• Contribute to SAFe ceremonies and continuously improve team velocity, quality, and delivery predictability.

 

What You’ll Bring:

Technical Expertise

• Bachelor’s degree in Computer Science, Engineering, Information Systems, or related field.
• 10–+ years of hands-on Salesforce development and platform experience.
• Expertise in Apex, Visualforce, LWC, SLDS, Salesforce APIs, and AppExchange products.
• Strong understanding of Salesforce data model, security model, sharing rules, workflows, and automation.
• Experience with Salesforce Sales Cloud, Salesforce Marketing Cloud (including Journey Builder & Automation Studio) and Salesforce Einstein
• Proficiency in Salesforce integrations using REST/SOAP APIs, MuleSoft, and modern integration patterns.
• Familiarity with modern JavaScript frameworks and ReactJS is a plus.
• Experience delivering solutions in complex, multi-org, enterprise Salesforce environments.