Senior Email Marketing Manager (f/m/d)

<p>Almedia helps leading brands in the digital space to acquire new customers. Via our platforms, users find and test the latest games, apps, and products for rewards. With more than 11 million users since its launch in 2020, our brand <a href="https://freecash.com/" rel="nofollow noreferrer noopener" target="_blank">Freecash</a> is one of the fastest-growing providers and a leader in our industry. Our mission is to provide a win-win experience for both users and advertisers.</p><p></p><p>There is a base, and half a year of learning of what works and what doesn’t. However, there is a lot of room for new ideas, improvements, and ways to scale. Today, we present you with a great opportunity to join our top talented and creative marketing team as our first Senior Email Marketing Manager. In this role you will experience and enjoy ownership and autonomy with a large room for creating and implementing.</p><p></p><p>Join us at Almedia today and be part of our successful story!<br/><br/><strong>Responsibilities</strong></p><ul> <li>Manage marketing activities across, but not limited to: Email &amp; Push notifications.</li> <li>Collaborate with copy, design, and development teams on creative and technical execution of emails and marketing automations.</li> <li>Develop, manage, and create:</li> </ul><ol> <li>re-engagement series for optimum conversion of unengaged users.</li> <li>a strong testing strategy for continuous improvement of all triggered/transactional campaigns.</li> <li>all aspects of our triggered and transactional email program: including but not limited to abandon offer, share offer, welcome series, and more.</li> </ol><ul> <li>Execute robust A/B testing strategies to optimize our marketing communications and increase engagement/performance.</li> <li>Monitoring key metrics such as open rates, CTR, spam rate and conversions. Actively measuring email ROI and reporting to internal stakeholders.</li> <li>Manage deliverability (maintaining an excellent sender reputation) &amp; compliance (spam regulation, GDPR).</li> <li>List Management tasks like list cleaning (removing invalid email addresses).</li> </ul><p><strong>Requirements</strong></p><p><strong>Your experience &amp; professional skills:</strong></p><ul> <li>At least 5 years of experience in B2C email marketing and marketing automations.</li> <li>Experience in maintaining high email deliverability rates, troubleshooting deliverability issues, and implementing best practices for list management.</li> <li>Experience in planning, creating, executing, and analyzing personalized and segmented B2C email campaigns to enhance user engagement.</li> <li>Ability to develop and execute strategic B2C email marketing plans that align with broader business goals.</li> <li>Excellent writing, editing, and reading skills, with the ability to create compelling and effective email content.</li> <li>Experience in the AdTech or Mobile Gaming industries is a plus.</li> </ul><p><strong>You will thrive with us if you are:</strong></p><ul> <li> <strong>Data-driven</strong>: you possess strong analytical and strategic capabilities.</li> <li> <strong>Dynamic</strong>: you're very comfortable and effective in a fast-paced, deadline-driven environment.</li> <li> <strong>Team player</strong>: you're a great communicator who'll collaborate effectively with other teams and stakeholders.</li> <li> <strong>Hands-on</strong>: we highly value a hands-on contributor who love to roll up their sleeves, and engage directly in tasks.</li> <li> <strong>Fluent in English</strong>: excellent speaking, reading, and writing skills.</li> </ul><p><strong>Your tech tools:</strong></p><ul> <li>Experience with various email marketing tools (ESP’s, Google Postmaster, SenderScore, GlockApps, list cleaning tools etc.).</li> <li>Experience with email automation tools and the ability to set up, monitor, and optimize automated email workflows.</li> <li>Experience with analytics tools (e.g., Metabase or Amplitude) and the ability to analyze campaign performance, draw insights, and make recommendations for improvement.</li> </ul><p><strong>Benefits</strong></p><ul> <li>We're already a profitable start-up!</li> <li>We offer a highly competitive compensation package.</li> <li>We're international and diverse. You'll enjoy working in an inclusive environment within a team of highly motivated professionals.</li> <li>Continuous learning and development opportunities.</li> <li>Flexible work arrangements and a modern office space in the heart of Berlin.</li> <li>Free choice of a new device from us.</li> <li>3-4 times a year team events/trips outside Germany.</li> </ul>