Director, Brand Strategy Yahoo Finance

Yahoo Finance is the world’s #1 finance destination, empowering investors with news, information, and tools to make financial decisions with confidence. Trusted by over 150M visitors globally each month, representing over $20 trillion dollars in investable assets, Yahoo Finance delivers high-quality real-time market data across desktop, mobile, and streaming platforms. With breaking news from thousands of sources, original editorial perspectives, objective analyst ratings and research, analytical charts and technical tools, personalized mobile alerts, and much more, Yahoo Finance equips investors with knowledge and insights to achieve financial freedom and greater prosperity.

The Director, Brand Strategy will lead and inspire a high-performing team responsible for developing innovative, client-focused advertising solutions for Yahoo Finance’s direct ad sales business. This role combines strategic vision, collaboration across orgs, operational excellence, and a deep understanding of digital advertising to create impactful programs that meet client objectives and drive business growth.

Key Responsibilities:

Strategic Leadership & Team Development

• Build, mentor, and inspire a high-performing team, fostering a culture of collaboration, creativity, and continuous improvement.

• Set and execute a strategic vision for the Brand Strategy team, aligning on business objectives and delivering innovative client solutions.

• Serve as a trusted advisor to internal stakeholders and clients, driving effective strategies and tactics that meet business goals.

Cross-Functional Collaboration

• Cultivate strong relationships with key internal stakeholders, including Sales, Account Management, Operations, Editorial, and Product teams, to ensure seamless execution of strategies.

• Primary liaison between Editorial and Sales to develop new ideas and content offerings.

• Partner with Product team to shape and innovate roadmaps to drive commercial growth.

• Align with Pricing, Yield Management, and Finance teams to develop scalable, high-impact revenue strategies.

Brand Storytelling & Problem Solving

• Develop tailored, client-centric solutions by deeply understanding client business objectives, marketing goals, and challenges.

• Craft high-impact marketing materials, pitches, and presentations, integrating cultural insights and data-driven strategies to captivate audiences.

• Collaborate cross-functionally with Sales, Editorial, Product, and Marketing teams to design innovative sponsorships, branded content, and advertising solutions across all formats.

Executional Excellence & Insights

• Gain and leverage deep insights into marketplace trends, competitive landscapes, and customer needs to guide the development of innovative ad products and GTM strategies.

• Monitor and analyze campaign performance, identifying opportunities for optimization and ensuring alignment with client KPIs.

• Actively drive brainstorming sessions and client workshops, fostering creativity and trust with key decision-makers.

Qualifications:

Experience & Expertise:

• Minimum of 10 years of experience in sales strategy, brand strategy, account management, or related roles, with at least 6 years of experience leading teams.

• Proven track record of leading and motivating high-performing teams, achieving ambitious revenue targets, and building long-term strategic client relationships.

• Deep understanding of digital advertising trends, content marketing, and monetization strategies across platforms.

• Strong executive presence and experience developing and presenting C-Level narratives that drive decision-making.

Skills & Competencies:

• Strategic Vision: Ability to align big-picture strategies with actionable plans that deliver measurable results.

• Exceptional Communication: Strong written and verbal communication skills, with the ability to build relationships and influence cross-functional teams and senior stakeholders.

• Analytical Acumen: Proficiency in using insights and data to inform decision-making, evaluate performance, and guide strategies.

• Innovative Thinking: A passion for questioning conventional approaches and delivering client-focused solutions that challenge the status quo.

• Collaborative Mindset: Proven ability to work