Senior Manager, Membership Targeting & Governance

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you’ll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
 

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong. 

The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day. 

The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle.  

As part of the Marketing, Membership & Investment Optimization (MMIO) team, the Senior Manager, Membership Targeting & Governance will lead efforts to enhance operational excellence, governance, and control management across AMEX’s customer marketing targeting and analytics ecosystem. This role will combine deep marketing analytics acumen with process discipline — driving both insight-led execution and strong governance for in-market customer programs across our membership portfolio in Growth & Banking. 

The ideal candidate will be a data-driven marketing strategist who understands how targeting, segmentation, personalization and campaign ecosystems operate end-to-end. The incumbent will partner closely with stakeholders across Marketing, Product, Compliance, Risk, and Control Management to ensure that data, processes, and controls are optimized to deliver business impact while maintaining compliance and operational integrity.