Senior Marketing Specialist

Description

Carrier Process Equipment Group (CPEG) is a Louisville-based company with multiple businesses specializing in material handling and processing equipment. 

We are looking for a seasoned marketing professional with HubSpot experience to join our growing team. The Senior Marketing Specialist will be the liaison between CPEG and one or more CPEG companies for all things marketing. 

The Senior Marketing Specialist's role is to develop, create, and deliver marketing programs to support the growth of CPEG’s brands. Our ideal candidate has familiarity and/or proven experience with B2B marketing, experience working in HubSpot Marketing Hub and using its marketing automation tools and can execute the marketing plan while bringing creative initiatives to the table. You should feel comfortable working independently and collaborating with a cross-functional team to ensure informative insights are collected and translated into effective marketing campaigns.

 Schedule: Monday through Friday, 8 a.m. to 4:45 p.m.  

 What you’ll do 

• Obtain a thorough understanding of our products, standards, and differentiators to develop marketing strategies aimed at increasing effective communications and brand awareness.
• Develop, execute, and track multi-touch marketing campaigns that generate leads, nurture marketing qualified prospects through the purchase funnel to become customers.
• Build and manage HubSpot dashboards, reports, layouts, process automation, and other configurable aspects of the interface for end-users.
• Proactively monitor and optimize performance metrics of marketing campaigns, automation and lead-nurturing processes through HubSpot Marketing Hub Pro to identify areas for improvement and enhance strategies.
• Collaborate with internal customers (marketers, company stakeholders, sales account managers and engineering team members) to ensure marketing content aligns with CPEG’s Marketing plan.
• Develop and execute marketing initiatives with supporting materials that help drive Marketing’s key performance indicators
• Support CPEG’s Multimedia Designer by writing and producing first drafts of marketing materials that align with CPEG’s brand guidelines (web text, brochures, emails, ebulletins, white papers, case studies, slide decks, etc.).
• Layout marketing materials in Adobe InDesign.
• Other relative duties as assigned.

Requirements

• Bachelor's degree in business administration, marketing, communications, or a related field.
• 7+ years of experience in Marketing; Candidates with prior B2B marketing experience with a manufacturer will be given special consideration.
• HubSpot expert with knowledge of creating campaigns, workflows, lead scoring models, multi-touch attribution models, and tracking codes; Candidates with HubSpot Certifications (Marketing Hub Software, Inbound Marketing, Email Marketing) will be given special consideration.
• Familiarity with WordPress, Google Analytics and PPC management and working knowledge of SEO best practices.
• Proficiency in MS Office.
• Working knowledge using Adobe Photoshop, Illustrator and InDesign.
• Strong verbal communication, writing and editing skills with an attention to detail.
• Self-motivated with strong prioritization, organization, and project management skills.
• Ability to travel domestically as necessary (trade shows and to CPEG companies).

Benefits

• Medical, Dental, and Vision Insurance. We provide a company contribution with Health Savings Account (HSA) participation.
• Life and Short-term/Long-term Disability Insurance, and more.
• A generous amount of paid time off + paid holidays.
• Employee Referral Program bonus.
• An onsite gym.
• Fun company events (e.g., Holiday World, Louisville Zoo, Churchill Downs, Luncheons). 
• Employee Health and Financial Wellness activities.
• Employee Assistance Program. It provides legal and financial consultations, counseling, and work-life services like childcare, eldercare, and health advocacy. 
• Estate Planning and Travel Services.
• Educational Assistance.
• Endless coffee.
• Travel opportunities.
• Bonus possibilities. 
• Career advancement and professional development. Carrier Vibrating Equipment is 100% employee-owned and led by a dynamic executive team of talented individuals who have risen through the management structure. 
• 401(k) Plan with a loan feature.
• Cash Balance Pension Plan. Carrier contributes to your retirement savings plan. That coupled with a guaranteed 4% rate of return means you get a consistent contribution every year.
• Employee Stock Ownership Plan (ESOP). Typically, employers will do