Senior Manager, Trade Marketing - Phorm

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY: $104,800 - $124,450, bonus and long-term incentive eligible  

LOCATION: 1st Phorm (Fenton, MO)

COMPANY:   
Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That’s right, over 100 of America’s most loved brands, to be exact. But there’s so much more to us than our top-notch portfolio of beers, seltzers, and more. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?  
  

ROLE SUMMARY:  

This role is responsible for driving volume and share growth for Phorm Energy by managing the execution and optimization of brand programming across all channels. The position partners closely with regional trade marketing teams to align strategies, evaluate ROI, and execute Phorm Energy activations. It also involves coaching Trade Activation Managers and wholesaler sales teams, leading channel-specific pilots, and ensuring effective translation of local activations for broader media amplification. The ideal candidate brings strong sales or marketing experience, deep knowledge of how to drive trial and brand awareness, and proven leadership capabilities.

JOB RESPONSIBILITIES: 

• Manage the implementation of Phorm Energy brand programming within the off-premise channel to deliver volume and share growth in close partnership w/ Region Trade Marketing teams

• Manage the ROI for channel programs

• Communicate results and priorities weekly/monthly for activation programs

• Coach and mentor Trade Activation Managers and wholesaler sales teams

• Direct channel specific pilots; manage optimization of each channel's key levers

• Cascade annual/trimester channel blueprint (Initiatives and Programs)

• Translate local activation efforts into content that can be leveraged for Media amplification

• KPI's - Channel volume, share, program execution, distribution, social media effectiveness for Phorm Energy

JOB QUALIFICATIONS:  

• Bachelor's Degree preferred

• 5-7 years sales and/or marketing experience

• In-depth knowledge of regional marketing and sales organization

• Strong communication skills, both internal and external

• Proficiency in PowerPoint, Excel and internal system tool

• Must possess an in-depth knowledge of the Off-Premise Channel

• Region trade marketing and/or category experience

• Willingness to relocate for future opportunities

WHY ANHEUSER-BUSCH:   
At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. 99 percent of the products we sell in the U.S are made in the U.S. with more than $700 million in high-quality ingredients sourced from American farmers and more than $7 billion in goods and services purchased from U.S. suppliers, and we have invested nearly $2 billion in our 100 facilities across the country over the past five years. Through these investments, and as a leading American manufacturer and the nation’s top brewer, we drive