Senior Content Analyst (HR Tech)

Senior Content Analyst (HR Tech)-  Digital Markets

About Gartner Digital Markets:

Gartner Digital Markets is a business unit within Gartner. Our mission is to empower organizations to accelerate growth by helping them embrace the right technology and services. 

Gartner Digital Markets is the world’s largest platform for finding software and services. With more than 100 million annual visitors across four buyer destinations—Capterra, GetApp, Software Advice, and UpCity—and 70 localized sites, Gartner Digital Markets helps software and service providers build their brands, capture demand, and understand their market. As the only destination for software and services driven by independent, objective research and verified customer reviews, we help connect providers with in-market buyers to fuel growth across the full funnel. 

For candidates interested in taking their next career step, Gartner Digital Markets offers the best of two worlds—the stability and resources of a large, established organization combined with the fast pace and excitement of working for a dynamic growth business. Our team is on the front lines of innovation in an industry that is always transforming, providing an incredible opportunity for you to grow and learn throughout your career. 

What we’re looking for:

We’re looking for a Senior Content Analyst to produce high-quality, data-driven website content and editorial pages to help growing businesses make the right software choices. As a senior content analyst, you will be responsible for growing traffic to our sites and improving user engagement by delivering on-site content about business software and technology trends.

Working as part of Gartner Digital Markets, you will have access to vast amounts of software user data and market analysis to help you create great content. 

What You Will Do: 

We are looking for an expert in HR software. This means you need to know your market, providers, trends, management practices, etc., and be able to see the forest and the trees. Candidates should have/be able to:

• Dissect dense, complex information and make sense of it for consumption
• Leverage user data insights and proprietary research to create webpages and reports for business software buyers.
• Deliver on-time, high-quality, and engaging content to ensure we meet the needs of our target audience (small to midsize businesses).
• Collaborate with the Editing team to guarantee the highest quality and compliance. 
• ​​Master the HR software markets/categories (which include, but are not limited to, Performance Management Systems, Employee Scheduling, Learning Management Systems, Time Tracking, and Payroll) by understanding the challenges businesses face, the products in the space, the latest developments in the market, and writing authoritatively with actionable advice for businesses.
• Knowledge of other key software markets, such as Sales, Accounting, Marketing, Retail, Project Management, or IT security, is a plus.  
• Understand the important issues growing businesses face in their selection and adoption of information technology.
• Tailor your content to specific buyer personas within those software markets/categories.
• Collaborate with the marketing and PR team to craft research that will attract interest from trade and relevant media publications. 
• Perform interviews with real professionals to illustrate challenges and solutions in the market and provide support in media activations via activities such as the recording of podcasts or videos
• Foster industry relationships, connect with experts in your topic, and attend industry-focused speaking events.
• Adhere to brand voice and style guidelines
• Work with creative and marketing teams to create engaging multimedia content

What you’ll bring to the team:

• A native level of English.
• A proficiency level in other languages (such as Spanish, Portuguese, French, German, or Italian) is a plus.
• A passion for technology, ideally with a background in IT or tech journalism.
• Strong research and analytical skills, specifically in business software and technology trends.
• Exceptional w