Marketing Analyst III

GEICO’s Marketing Department is seeking a highly motivated and enthusiastic individual to join the Marketing Analytics team. We are looking to hire an experienced Marketing Analyst III who will play a key role in informing advertising decisions for GEICO’s brand. Responsibilities include contributing to analytics projects, producing data-driven insights, and developing innovative ideas. You will analyze marketing programs and results, use predictive analytics to create value from data, and drive strategic analytics initiatives forward. We celebrate diversity and value new perspectives; applicants of all backgrounds are strongly encouraged to apply.

The Marketing Analyst III must be able to transform large datasets from complex systems to produce actionable insights. Candidates will need to be able to contribute to multiple projects simultaneously and partner with Marketing, Product, Data Science, and other teams.

This role will be involved in several initiatives including customer acquisition cost optimization and the development of marketing business intelligence tools. These initiatives will provide enhanced visibility into key business performance metrics to marketing leadership and business stakeholders.

Responsibilities:
•    Analyzing the performance of marketing efforts across multiple channels, including but not limited to Television, Search, Social, Email, and Display/Video advertising.
•    Study user behaviors and work with other analysts to join different data sources for measurement & attribution.
•    Assist with managing and improving processes for identity resolution, tagging, and other tracking parameters.
•    A successful candidate should be comfortable working independently and look to find ways to collaborate with other team members. While analytical skills are crucial for the position, it is just as important to have the ability to communicate and summarize complex information into management ready briefs and presentations.

Requirements:

• A 4-year college degree in a quantitative field (Statistics, Mathematics, Economics, Data Analytics, Data Science, etc.)

• 2 - 3 years of experience working with marketing analytics tools and data sources. (Web/App measurement tools such as Google Analytics, cloud environments, and audience management tools) 

• Experience using SQL for querying large datasets.

• Strong experience with open-source statistical programming tools (Python/R) for analysis and data visualization.

• Experience with applied statistics skills, such as distributions, statistical testing, regression, etc.

• Experience working in cloud environments. (Google Cloud Platform, Amazon Web Services, Microsoft Azure)

• Experience with data visualization tools. (Power BI strongly preferred)

• Familiar with key marketing KPI’s and CRM management. Knowledgeable of current measurement landscape and identity resolution techniques.

Preferred:

• Advanced marketing analytics experience working at a brand or agency.

• Experience working with Snowflake and LiveRamp.

• Strong familiarity with Marketing KPI’s to manage optimal marketing investment.

• Experience with the development and usage of in-house attribution and media mix models.

• Experience with either 3rd party or in-house data pipeline tools to automate pulling marketing data from various platforms and APIs.

Location:

• Hybrid - 3 days/week from a GEICO office

• Chevy Chase, MD (i.e., Plaza Corporate HQ) - Preferred

• Chicago, IL

• New York City, NY

 

Annual Salary

$76,000.00 - $126,000.00

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.

 

At this time, GEICO will not sponsor a new applicant for employment authorization for this position.

 

Benefits:

As an Associate, you’ll enjoy our Total Rewards Program* to help secure your financial future and preserve your health and well-being, including:

• Premier Medical, Dental and Vision Insurance with no waiting period**
• Paid Vacation, Sick and Parental Leave
• 401(k) Plan
• Tuition Reimbursement
• Paid Training and Licensures

*Benefits