Jobs and Careers
YU
Sr. Product Marketing Manager, Competitive Intelligence
YubicoRemote US, United StatesRemotefull_timeVerifiedPosted 30 Jan 2026
About the role
Meet Yubico: the creator of the most secure passkeys and leading provider of hardware authentication security keys. Our company’s mission is to make secure login easy and available for everyone. Yubico was founded in 2007 by Stina and Jakob Ehrensvard, and is public on Nasdaq Stockholm Main Market: YUBICO. Our customers include Fortune 500 companies, hundreds of government agencies and millions of individuals in over 160 countries that rely on Yubico technology to secure access to computers, online services and mobile apps. Our global customer base includes organizations of varying sizes, from large corporations such as Google, Amazon, Microsoft and Hyatt, to companies like Dyson. We are a global company with a strong company culture and employees located in over 14 countries. Yubico’s headquarters are based in Stockholm, Sweden and Santa Clara, CA. Aligned with our mission to make the internet more secure for everyone, Yubico donates YubiKeys to organizations helping at-risk individuals through our philanthropic initiative, Secure it Forward.
At Yubico, we offer:
Freedom and Flexibility: At Yubico, we want you to be your most productive selves whether you decide to work 100% from home or choose to work hybrid/onsite. The way we balance the fast-paced demands of a high-growth company and sustainability is making rest a priority.
Yubico Values: We work to ensure that our employees have an open space to have their voices amplified to create a workplace where everyone feels like they belong. In support of this, our employees have created some pretty cool Employee Resource Groups that foster inclusion, help build community and connection across Yubico. Additionally, Yubico donates YubiKeys to organizations in need all over the world (you can read more about our work here).
Social Connection: Relationships and connectedness matter, and we love spending time with our team! Our virtual workspace keeps us connected day-to-day whether it's through Yubico celebrating wins or our buzzing Slack communities. Check out ourLife at Yubico Page on LinkedIn and our awards here.
The Role:
As a core member of the Competitive Intelligence (CI) function with the Product Marketing Manager (PMM) team, you will partner directly with the Senior Director of PMM/CI to scale our intelligence function. You will build the "Intel Engine," working closely with our Product & Technology team and third-party research partners (news aggregation, win/loss, AI workflow) to synthesize complex inputs into simple, high-impact sales assets. If you love taking a 10-page technical report and turning it into a 30-second "positioning" pitch for a sales rep, this role is for you.
At Yubico, we offer:
Freedom and Flexibility: At Yubico, we want you to be your most productive selves whether you decide to work 100% from home or choose to work hybrid/onsite. The way we balance the fast-paced demands of a high-growth company and sustainability is making rest a priority.
Yubico Values: We work to ensure that our employees have an open space to have their voices amplified to create a workplace where everyone feels like they belong. In support of this, our employees have created some pretty cool Employee Resource Groups that foster inclusion, help build community and connection across Yubico. Additionally, Yubico donates YubiKeys to organizations in need all over the world (you can read more about our work here).
Social Connection: Relationships and connectedness matter, and we love spending time with our team! Our virtual workspace keeps us connected day-to-day whether it's through Yubico celebrating wins or our buzzing Slack communities. Check out ourLife at Yubico Page on LinkedIn and our awards here.
The Role:
As a core member of the Competitive Intelligence (CI) function with the Product Marketing Manager (PMM) team, you will partner directly with the Senior Director of PMM/CI to scale our intelligence function. You will build the "Intel Engine," working closely with our Product & Technology team and third-party research partners (news aggregation, win/loss, AI workflow) to synthesize complex inputs into simple, high-impact sales assets. If you love taking a 10-page technical report and turning it into a 30-second "positioning" pitch for a sales rep, this role is for you.
Tasks & Responsibilities:
- Execute Competitive Asset Production (50%):
- Tier 1 Competitor Assets: Execute battlecards, one-pagers, objection handlers, and talk tracks for competitive threats (Sr Director defines win themes; you produce and maintain assets). Partner with Product & Technology teams to translate technical differentiation into value-based sales positioning. Update assets in a timely manner of major competitive announcements
- Tier 2 & 3 Competitor Coverage: Own asset production for secondary competitors within the strategic framework set by the Sr Director. Monitor for pricing changes, feature launches, and positioning shifts. Proactively flag threats before they become Tier 1 problems.
- The Translation Engine: Synthesize complex technical insights into punchy, value-based positioning. Turn technical reports into 30-second sales pitches. Write competitive messaging that emphasizes business outcomes, not features.
- Operate the Intel Engine: Execute and optimize established CI workflows: Field intelligence coordination, pattern tag processing, news aggregation, AI-assisted synthesis. Leverage external vendors for our CI tech stack to scale coverage without sacrificing quality. Continuously improve efficiency: can we produce assets faster? Better?
- Asset Lifecycle Management: Manage competitive intelligence library in sales enablement platform.Track usage, gather feedback, and continuously improve based on adoption data. Ensure sales can find the right asset during live calls.
- Activate the Field & Enable Sales (30%):
- Field Intelligence Network (First Responder): Serve as first responder to field competitive questions—triage, validate, respond within 24-48 hours hours. Manage Field Intelligence team: coordinate int
Apply for this role
Generate a tailored application kit with a matched cover letter, interview prep, and CV highlights — in under 60 seconds.
Apply Now →Generate Application KitFree account required — sign up in 30s