Senior Partner Marketing Manager, Core Audiences

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn't work together.

So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, offer buy now, pay later functionality, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we've embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.

Today, we are a partner to sellers of all sizes – large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We're building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.

The Role

The Square Partner Ecosystem drives value to Sellers from all Square audiences. Its numerous product surfaces allow Sellers to discover 3rd-party partner app integrations, channel offers, and consultant and marketing agencies that help them run, streamline, and grow their business. These partners also offer a unique opportunity to not only help Square retain Sellers but generate new lead generation opportunities.

We are seeking a Senior Partner Marketing Manager to drive Square's growth within our core audiences: Retail, Services, and Health & Beauty. In this role, you will develop strategies to build awareness of Square's partner solutions within specific seller segments, drive Seller acquisition through partners & partner co-marketing campaigns, and deliver measurable results, serving as the primary marketing contact for both internal and external stakeholders. Working closely with audience leadership, partner managers, and audience PMMs, you will champion partner marketing and ensure alignment across goals and initiatives. The ideal candidate will have experience in partner marketing across multiple channels and a proven ability to manage complex relationships and campaigns effectively.

You Will

• Build, execute, and refine partner marketing plans designed to drive growth and build awareness within Square's core audiences (Retail, Services, and Health & Beauty).
• Develop a partner tiering & prioritization approach ensuring resources are strategically allocated for maximum impact.
• Own and nurture marketing relationships with top partners, serving as the primary point of contact for strategic marketing initiatives.
• Cultivate internal relationships with relevant cross-functional teams to secure alignment and support for partner marketing strategies.
• Develop and execute full-funnel go-to-market campaigns in close collaboration with Partner Managers and Product Marketing Managers
• Organize scalable tactics to drive growth for second-tier partners within your assigned audiences.
• Design and implement lead-generation strategies in collaboration with partners to attract new customers to Square through targeted campaigns, co-marketing activities, and events.
• Manage and own the marketing budget within your assigned audiences, ensuring all investments meet or exceed a minimum ROI threshold of +150%.
• Track expenditures rigorously and optimize spend based on performance metrics and strategic priorities.
• Organize, support, and collaborate with partners at industry events, ensuring Square's presence and messaging are aligned with business objectives.
• Work with local in-country teams to develop and implement co-marketing strategies that convert new Sellers through partner channels.
• Track, measure, and report on the outcomes of all partner marketing campaigns to ensure goals around awareness, demand generation, and Seller growth are consistently met.
• Provide regular performance updates to internal stakeholders, showcasing program effectiveness and making data-driven recommendations for optimization.
• Partner with Square's sales, product, and customer success teams to ensure seamless execution of partner marketing activities and alignment with broader business objectives.
• Coordinate with internal teams to integrate partner solutions into Square's product offerings and marketing materials effectively.

You Have

• 6+ years of Partner Marketing Experience
• Proven track record of developing an