Director of Marketing Operations

Sonatype is the software supply chain management company. We're on a mission to change how the world innovates by making software development easier. From running the world's largest repository of Java open-source components (Maven Central) to inventing componentized software development and then software supply chain management to creating the only solution that stops malicious open-source malware in its tracks, we're constantly leading the industry while helping thousands of customers manage open source every day.
Already used by 15 million developers, we have lofty goals for our technology to be in the hands of every engineering team. And we need you to do that. Join us!
Learn more at www.sonatype.com.

As the Director of Marketing Operations at Sonatype, you will be responsible for leading and optimizing our marketing operations to drive business growth, enhance efficiency, and ensure alignment with our overall business objectives. You will work closely with the Sales/Revenue Ops team to ensure all marketing technology systems are integrated and numbers align for reporting. We are looking for an analytical-minded leader that has the determination to transform our marketing operations function into a performance engine.
Our Director, Marketing Operations will perfect our marketing and sales experience by improving the scalability, automation and integration of our systems and processes. This candidate will have expert knowledge of Salesforce (SFDC) and experience implementing and reporting on campaigns in enterprise level marketing automation software. You will own the marketing operations team and data analysts to developing strategic presentations for Quarterly Business Reviews (QBRs), board meetings, and team readouts.

Key Responsibilities:

• Marketing Strategy: Develop, refine, and implement marketing operations strategies to achieve business goals, including demand generation, lead nurturing, customer retention, and brand awareness.
• Team Leadership: Lead and mentor a team of marketing ops professionals, including marketing ops, automation and data analyst(s), providing guidance, feedback, and support to ensure high performance and growth within the department.
• Marketing Technology Stack: Be responsible for the selection, implementation, and management of marketing technology tools, including HubSpot, Drift, Salesforce, and 6Sense, among others, to optimize our marketing efforts.
• Data Analysis: Apply data-driven insights to assess marketing performance, find opportunities for improvement, and make data-backed recommendations to enhance campaign effectiveness.
• Process Optimization: Streamline marketing processes and workflows to increase efficiency, productivity, and collaboration within the marketing team and with other departments including building and implementing processes, planning, optimization, reporting and analytics in relation to our marketing/sales funnels.
• Budget Management: Manage and allocate the marketing budget effectively, ensuring that resources are optimized for maximum ROI.
• Cross-Functional Collaboration: Collaborate closely with marketing colleagues fostering a close partnership with Sales Operations to ensure marketing and sales strategies are closely aligned and optimized.
• Strategic Presentations: Develop and deliver strategic presentations for Quarterly Business Reviews (QBRs), board meetings, and team readouts to communicate marketing performance, initiatives, and plans to executive leadership and key partners.
• Market Research: Stay updated on industry trends, competitor activities, and market dynamics to advise marketing strategies and tactics.
• Database management: Segment and leverage marketing and sales databases for targeting and campaign efficiency and effectiveness.
• Create dashboards and reports to support sales & marketing teams, measuring campaign effectiveness, ROI tracking, pipeline contribution, and overall business performance.
• Evaluate new technologies and add-on applications to improve campaign performance and evolve our marketing automation initiatives.

Qualifications:

• Bachelor's degree or equivalent experience in Marketing, business, or related field; MBA or advanced degree is a plus.
• 15+ years of proven track record in marketing leadership roles, with a focus on operations and strategy.
• Strong understanding of marketing technology, including HubSpot, Drift, Salesforce, and 6Sense, along with other relevant tools.
• Exceptional leadership and team management skills with an understanding of business process development and improvement initiatives including data analysis, business intelligence, and lead management processes and technologies.
• Ex