Senior Director, Product Management - Industries Media Cloud

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About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

This pivotal leadership position sits at the confluence of product innovation, Media industry expertise, market strategy, and commercial execution. You will be accountable for driving (1) ACV (Annual Contract Value) and pipeline growth for Media Cloud in new product areas, and (2) Adoption of the product amongst our current customers leading to increased retention, ensuring its successful market adoption and sustained expansion.

The ideal candidate is a strategic visionary with a strong intuition for product strategy and a bias for action, who thrives on navigating ambiguity, working in a fast-paced, startup-like environment, aligning executive collaborators, and thinking globally. You possess a profound understanding of the Media & Entertainment industry—including realities like fragmented sub-verticals where one size doesn’t fit all, and critical trends like global economic conditions and headwinds driving decreasing ad revenues and increasing churn rate in subscribers, emerging media converts like retail market networks and Travel & Hospitality, and the evolving customer experience expectations with the increased embedding of AI in the consumer consumption flow.

The Media Cloud team leverages Salesforce Products to cater to the Media & Entertainment industry needs. In many situations, there are use cases that are white spaces, not covered by current Salesforce products. Media Cloud shines in those scenarios where we would create and deliver products that cater to those white spaces for our customers. We’re leading the way in innovation with things like AI, Data, Agentforce and Automation within the Media industry. Join Salesforce to be a part of the team that’s bringing the #1 AI CRM for Media to help businesses automate Media processes with CRM data and improve every experience across Customer 360.

RESPONSIBILITIES
You will have the following responsibilities, split between Product Strategy/Product Management and GTM: 50% Product Management, 50% Go-To-Market

• Determining strategic product work streams that will position us to get to $100M ACV in 2-3 years (new or partnering with existing clouds/products)
• Establishing and defining Long Range Plans for those workstreams to tactically achieve the financial results
• Holistically thinking about the product portfolio and collaborating with me + Industries & Distribution leadership globally to make Media Cloud second nature for sellers
• Working closely with Engineering Leadership and PM leaders to drive Product Theme Reviews and Briefs, Advanced Planning for each release, and PCT/cross-functional leadership meetings
• Adoption & Retention is a key area of focus in this fiscal year. We cannot have a leaky bucket, so this role is crucial in establishing a regular MBR (Monthly Business Review) of the top 25 accounts, understanding their usage and providing recommendations and tactical plans to drive active and deep usage of the product
• Lead the Product Advisory Council 1-2 times a year, where we bring together our customers, seek their feedback on our roadmap, and give them an opportunity to network amongst each other
• Partner with fellow teammates and the larger CME team on GTM - specifically to understand implementation use cases of current Sales, Service & Revenue Cloud customers in the Media & Entertainment industry - and shape the product roadmap accordingly
• Assist fellow teammates in listening/speaking to Sales/Distribution on positioning Media Cloud in deals
• Identify external customer case studies and strategic partnership opportunities to showcase customers/Media Cloud implementations at each Media Industry event in the year: Dreamforce, Connections, New York World Tour, London World Tour, Industries Summit, AdWeek, Cannes Lions, DMEXCO, NRF, NAB, IBC, etc.

You will be playing a crucial role within the Product team. Product Managers are CEOs of their products. So this role is no less. They will be interacting with all functions: Industry Cloud lead