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Job Description

About the Role

The Marketing Product Manager, Research Instruments (US Region) owns the overall commercial performance, adoption, and growth of the Research Instruments portfolio in the United States. This role is accountable for regional portfolio strategy, launch excellence, pricing and deal strategy leadership, and sustained revenue growth. The Marketing Manager serves as the senior regional marketing lead for Research Instruments, partnering closely with Regional Sales Leadership, Field Applications, Growth Marketing, Global Product Management, and Pricing teams.

Key Responsibilities:

Regional Portfolio & Go‑to‑Market Leadership (Capital Instruments)

• Own the US regional go‑to‑market strategy for the Research Instruments portfolio, including major platform launches, lifecycle management, and portfolio optimization.

• Translate global product strategy into region‑specific positioning, segmentation, and value propositions tailored to capital purchasing decisions.

• Develop and maintain a clear positioning & messaging architecture (core narrative, proof points, competitive differentiation, application‑led messaging) used consistently across campaigns, sales tools, and customer conversations.

• Partner with Field Applications to translate workflows into application claims, demo stories, and configuration guidance; ensure messaging reflects real‑world performance and user outcomes.

• Define regional launch standards and ensure consistent, high‑quality execution across instrument platforms and configurations.

Commercial Strategy, Pipeline & Deal‑Driven Growth

• Drive pipeline creation, opportunity quality, and win‑rate improvement for Research Instruments through coordinated regional marketing and field execution.

• Own the regional segmentation and prioritization model (ICP definitions, addressable labs, use cases, whitespace) to focus coverage and improve conversion in high‑value segments.

• Partner with Sales Ops/Finance on forecasting inputs (pipeline health, conversion assumptions, launch ramps) and provide regular readouts on risks, upside, and mitigation actions.

• Partner with Growth Marketing to support top‑of‑funnel awareness and consideration, while owning downstream conversion and deal support.

• Identify gaps in pipeline coverage, segment penetration, and deal progression; recommend corrective actions.

Pricing, Deal Strategy & Regional Business Management

• Lead regional pricing, discounting guidance, and promotional strategy for Research Instruments in collaboration with pricing, finance, and sales leadership.

• Own and communicate regional pricing strategy (list price, promo levers, bundles/configurations, services/accessories attach) aligned to value, competitive dynamics, and growth goals.

• Establish deal governance and guardrails (discount bands, approvals, exceptions) and coach the field on value framing and negotiation best practices.

• Support complex deal strategy, configuration guidance, and value‑based selling approaches for priority and strategic accounts.

• Partner with Finance and Sales Ops on pricing analyt