Senior Marketing Manager, Multifamily

Job Title

Senior Marketing Manager, Multifamily

(https://careers.cushmanwakefield.com/)

Job Description Summary

The Senior Marketing Manager, is responsible for developing and implementing strategic multifamily marketing plans across a portfolio of communities, ensuring alignment with company and client goals. This role oversees the creation and management of property marketing budgets and strategies, plus provides guidance to onsite teams and local operational leaders. The Sr Marketing Manager analyzes market conditions and performance data to inform recommendations that maximize traffic, occupancy, and ROI. Additionally, this position plays a critical role in coaching and mentoring staff, supporting marketing initiatives, and troubleshooting challenges at struggling assets. Serving as the primary marketing point of contact for new business opportunities within the region, the Sr Marketing Manager takes an active role in business development pursuits.

Job Description

Essential Job Duties:

• Work with Regional Property Managers and Property Managers on creating and implementing strategic marketing plans.
• Develop community marketing budgets. Operate within this budget and make recommendations for marketing (advertisements, collateral, promotional events and gifts) as necessary.
• Coach community staff on how to properly engage, track and follow-up with neighborhood outreach efforts.
• Work with onsite teams and vendors to ensure marketing collateral is correct and fits within the property and Cushman & Wakefield Multifamily brand standards.
• Monitor community marketing initiatives in accordance with the strategic plan and adjust based on specific needs to maximize traffic.
• Maintain knowledge of competitive market conditions.
• Knowledge of and ability to extract management information from all management sources and systems and ability this data to each community’s marketing needs. (Review analytics and make recommendations.)
• Support multifamily marketing initiatives at the community level by reinforcing monthly marketing calls, new resources/rollouts and providing training and coaching to staff as necessary. On a limited basis, review collateral material from both internal and external graphic design and printing sources.
• Provide feedback to ensure all marketing communication material adheres to brand standards. Recognize any collateral or business practices that are not in accordance with Cushman & Wakefield brand standards or other requirements. Provide assistance in updating these items to the company standards.
• Understand various marketing products to be able to ensure correct pricing, availability, photos, etc. is being shown online.
• Assist with facilitation of monthly multifamily marketing calls.
• Ability to troubleshoot a struggling multifamily asset and come up with an action plan to increase occupancy, resolve challenges, etc.
• Attend bimonthly RVP calls with your multifamily regions. Prepare discussion materials for regional meetings. Monitor the execution and completion of tasks identified during these meetings or calls.

• Encourage a direct and positive relationship between each community and company.
• Continually research and make recommendations on new opportunities and marketing channels in the local market.
• Participate in new business opportunities within the region and be the primary point of contact for Multifamily Marketing with new business endeavors within the region.
• Provide direction, guidance and support to all Multifamily Marketing Manager and Multifamily Marketing Coordinator positions.
• Perform any and all other projects and tasks as directed.

Competencies:

• Strategic Marketing Planning: Expertise in developing and implementing tailored marketing plans that align with multifamily property and regional objectives.
• Budget Management: Proficiency in creating and managing multifamily community marketing budgets, ensuring effective allocation of resources to maximize ROI.
• Team Coaching & Development: Skilled in mentoring onsite teams, providing training on neighborhood outreach, marketing tools, and strategic execution.
• Brand Management: Strong ability to ensure all marketing collateral adheres to brand standards while maintaining consistency and accuracy.
• Market Analysis: Comprehensive knowledge of competitive market conditions and the ability to adapt strategies to address specific multifamily community needs.
• Data-Driven Insights: Proficient in analyzing management information systems and data to make informed marketing recommen