Creative Director

About Us:
Blueprint Creative Group is a strategic communications agency supporting state, local, and federal government agencies with enterprise-wide communications, public affairs, and program management.

Position Overview:
Blueprint Creative Group is seeking a Creative Director to lead all creative development for a behavioral change campaign. You'll ensure that messaging and visuals authentically reflect the lived experiences of Massachusetts residents and are culturally resonant across multiple languages and populations.

Key Responsibilities:

• Lead and mentor a multidisciplinary creative team including designers, copywriters, and content producers.

• Expand and evolve the campaign's creative platform across digital, social, print, and broadcast media.

• Develop culturally relevant concepts that connect with diverse communities, including non-English-speaking and underrepresented groups.

• Oversee creative review and quality assurance to ensure compliance with the Principles of Health and Racial Equity.

• Partner with the Racial & Health Equity Strategist to ensure inclusive storytelling and accessibility in all materials.

• Manage production schedules, vendor coordination, and creative budgets.

• Present creative strategies and concepts to client stakeholders for feedback and approval.

Qualifications:

• Bachelor’s or master’s degree in design, advertising, or communications.

• 10+ years in creative direction for public health or behavior change campaigns.

• Proven record of producing multicultural, multilingual campaigns.

• Strong storytelling, conceptual, and leadership abilities.

           *​​​​​​​Massachusetts residence, a plus.