About the Role:

Grade Level (for internal use):

The Team 

The Portfolio Marketing Manager reports to the Head of Enterprise Content Marketing and Events and will play a key role in translating S&P Global’s extensive divisional product capabilities into cohesive, customer-centric content and campaigns. As part of the Enterprise Portfolio Marketing team, this role partners closely with divisional marketers, product leads, the Chief Client Office (CCO), content operations and campaign teams to shape narratives and marketing strategies that drive unified go-to-market execution, sales enablement initiatives and elevate the enterprise brand. 

The Impact 

This role helps to shape how S&P Global’s cross-divisional capabilities are understood by clients through integrated messaging and campaign narratives. The Portfolio Marketing Manager ensures that enterprise-wide marketing efforts reflect customer needs, market signals, and emerging opportunities. The impact of this role is seen in stronger customer engagement, optimized content strategy, elevated relevance of marketing activities, and more cohesive strategic alignment across divisions, leading to increased leads and revenue won. 

Responsibilities 

• Partner closely with content strategy and marketing leadership as well as the Chief Client Office (CCO) to increase cross-divisional awareness, discoverability and adoption of products, develop a customer-centric vision for marketing campaigns and create a unified client experience across all digital channels in support of enterprise revenue targets. 

• Lead strategic implementation of the Highspot platform inclusive of content integration, template development, internal process and workflow execution, as well as multifunctional training and upskilling of stakeholders with the goal of leveraging it as a scalable channel for all cross-divisional campaigns and sales enablement initiatives to accelerate sales cycles and revenue. 

• Support enterprise demand generation programs by collaborating with personalization and account-based marketing teams on initiatives for targeted accounts designed to increase overall engagement, user retention and conversion rates of campaigns. 

• Engage with stakeholders in strategic programs that create a consistent and unified user experience across the website to improve campaign performance, continuity and guide overall user journey optimization. 

• Translate divisional product capabilities and messaging into integrated, enterprise-level narratives aligned to priority customer segments. 

• Develop go-to-market messaging frameworks and execute omnichannel integrated campaigns that unify high-growth themes such as private markets, energy transition, and generative AI across business lines. 

• Lead thematic, segment-based, and enterprise-wide campaign planning with positioning, messaging, and creative direction. 

• Create and maintain persona and buyer journey frameworks to guide campaign design and execution. <