Director, Tech Sales

Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide.  Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

WHO ARE YOU?

Passionate and driven, with an entrepreneurial spirit. Resourceful, innovative, forward-thinking, and collaborative. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you, please read on!

THE JOB

We’re seeking a dynamic, entrepreneurial professional with national sponsorship experience across all multiple tech-focused categories and verticals, you’re well-connected in market, a hunter, and a strategic seller wrapped into one, with a deep knowledge and understanding of brands and their marketing needs.

You will be responsible for selling cross-platform marketing partnerships to Fortune 500 and fast-growing tech companies, both directly and through agencies that leverage Live Nation assets including venues, artist tours and events, digital, ticketing, mobile and content. You’ll call on both C-level and senior marketing decision-makers with clients, and senior account directors and marketing decision-makers with agencies. Responsibilities will include cold calling, prospecting, pitching, negotiating, and closing revenue opportunities.

You’ll work closely with our internal marketing teams to ensure that we’re creating programs that use the right mix of Live Nation assets and products to solve our clients’ specific industry challenges and help them meet their marketing goals – all while enhancing the experience of Live Nation’s fans. 

WHAT THIS ROLE WILL DO

• Leverage tech industry expertise, market trends and deep knowledge of client’s needs to generate extensive client growth

• Find and develop new business opportunities with leading brands

• Direct brand pitches to senior marketing and advertising executives

• Position Live Nation as a strategic resource throughout client’s marketing team – both internal staff and external resources

• Work with sales and creative teams to build high impact integrated music-based marketing platforms that drive brands’ marketing objectives

• Develop trust and deep client / agency relationships so you are the first person they contact when thinking about music strategy

• Strategy development

• Be on top of relevant market trends (domestic and global), client needs, expectations and opportunities as well as shifts in the competitive landscape; Monitors the competitive marketplace, including local and national sports and entertainment properties

• Personally build and maintain deep relationships with key industry leaders, including client-side marketing executives at Fortune 500 companies and Tier 1 media ad agencies

• Drive results in a fast paced, resource-conscious environment

WHAT THIS PERSON WILL BRING

• BA/BS Degree required.

• 5-10+ years in the sales and brand marketing experience in the partnership creation space within Entertainment, Sports, or agency. Additional Business Development experience at a large brand/publisher/sponsorship platform/multimedia company preferred.

• Experience in the Technology / Software space is essential.  

• Proven track record of structuring, negotiating and closing complex strategic marketing partnerships.

• Ability to drive results in a fast paced, resource-conscious environment with a creative style and a collaborative attitude.

• Strong understanding of and relationships with marketing decision-makers and influencers at leading brand companies and their agencies, including decision-making structure and process.

• Exceptional ability to successfully manage and problem-solve in a group of stakeholders with different priorities.

• Relentless focus and prioritization tied to team goals.

• Charisma, and a demonstrated ability to develop and nurture both internal and external relationships and work effectively at all levels of the decision