Manager, Communications - Ads

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. 

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards.  Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. 

Our beliefs are the foundation for how we conduct business every day.  We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

In this role, you'll help drive awareness and consideration for PayPal Ads, a new business unit within PayPal. By working with the broader Corporate Affairs team, you will educate, engage, and inspire various stakeholders including media, industry experts, agencies, advertisers, and employees about PayPal Ads, while connecting it to the company's mission of revolutionizing commerce globally.

Job Description:

Essential Responsibilities:

• Develop and implement strategic communication plans to support business goals.
• Oversee the creation and distribution of communication materials across various channels.
• Manage relationships with media, stakeholders, and partners to enhance the company's reputation.
• Analyze communication metrics and adjust strategies to improve effectiveness.
• Collaborate with senior leadership to align communication efforts with corporate objectives.
• Provide guidance and mentorship to the communications team, fostering professional growth.

Minimum Qualifications:

• Minimum of 8 years of relevant work experience and a Bachelor's degree or equivalent experience.

Preferred Qualification:

Essential Responsibilities:

• Lead strategic communication campaigns that elevate PayPal Ads within the advertising industry, differentiating the company from current players.

• Develop and execute sophisticated media relations strategies targeting mainstream, business, and industry publications, industry analysts, and key advertising/marketing influencers.

• Craft compelling narratives around product launches, partnerships, and company milestones that resonate with target audiences.

• Partner with business leaders, strategy, growth, and marketing to identify and capitalize on thought leadership opportunities in advertising technology trends for potential owned content including social media.

• Elevate conference activations by coordinating on-site speaking and media relations at major industry events such as POSSIBLE, Cannes Lions, Advertising Week NY, CES, etc.

• Work closely with colleagues within the PayPal Corporate Affairs team to reach target audiences (e.g. Employee comms to develop an employee engagement and learning program).

Required:

• 6-8 years of communications experience with a focus on advertising technology, fintech with advertising components, or adtech platforms.

• Proven track record in media relations with advertising indu