ASSOCIATE DIRECTOR, MARKETING ANALYTICS – NEUROSCIENCE & EYE CARE

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

AbbVie Neuroscience & Eye Care is comprised of several areas covering Migraine, Psychiatry, Parkinson’s Disease, and Eye Care.  This role supports Botox Therapeutic across areas in Migraine, Spasticity, Movement Disorder and Urology.  The Associate Director, Marketing Analytics, Botox Therapeutics will continue to elevate, develop and deploy analytic solutions based on business needs to support the continuous growth of  Botox Tx in the US and pull through brand strategy and tactics at a national and sub-national level.

This position’s primary objectives: Ensure successful development and execution of the analytical plan, effective articulation of actionable recommendations, and ability to draw strategic and financial implications from derived findings to establish robust business knowledge across account, physician, and patient analytics to support business performance.

Major Responsibilities:

• Ensure robust understanding of the various therapeutic areas within Botox through deployment of rigorous analytical methods resulting in claims-based Market Map/Structure, transactional journey, treatment patterns/pathways, source of business, distribution channel dynamics, and clear articulation of patient and hcp behavior. 
• In close collaboration with Above Brand Analytics, understand patient flow model and work with finance/forecasting to pull through understanding to inform LRP and Plan. 
• Develop fact-based promotional investment strategies and guide investment decisions from marketing mix/business optimization and other analysis to optimize performance, influence business growth & inform the annual financial forecasting and brand planning process
• Develop near-term K