Marketing, Communications & Events Associate (TEMPORARY)

Company Description

Founded in 2002, La Scuola International School – the only Reggio Emilia inspired, International Baccalaureate (IB) and Italian language immersion school in the world – is serving the Bay Area with two San Francisco campuses (Preschool - Grade 8), and one new campus in Silicon Valley (Preschool - Grade 1).  Our mission is to inspire brave learners to shape the future. Every day, it’s the students at La Scuola who ask provocative questions and lead their learning across languages, across cultures, and across subjects.  To learn more, please visit us at www.lascuolasf.org. 

La Scuola International School is accredited by NAIS, CAIS, WASC and CIS and is one of two Italian schools recognized by the Italian government in the United States.

We believe our community thrives through diversity of backgrounds, perspectives and realities. Only through a persistent drive to listen and learn from one another, create and promote equitable opportunities and to continue to reflect and evolve will we be able to establish systems which will address the needs of the one and the many.

Job Description

The Marketing, Communications & Events Associate reports to the Director of Marketing and supports the work of the entire organization, including, but not limited to, the Leadership Team and Head of School. 

The individual will be responsible for execution of marketing and communications plans, including creation of content for print and digital communications for various constituents, social media, website and advertising campaigns.  In addition, the individual provides external and internal communications support to the Head of School and Board of Directors as needed.

The ideal candidate has very strong communication skills, both written and verbal, is highly organized with strong project management skills,  has a keen eye for aesthetic and detail, and is a skilled interpersonal relations professional.

 Primary Duties and Responsibilities

• Execute weekly communications via email and website, including writing, editing, content generation (video/copy/photo), via a weekly newsletter in Mailchimp, weekly HOS message, manage email boxes, Social Media Channels, Blog.
• Regular creation of videos for internal and external audiences – includes HOS messages, Admissions messages, Advancement messages, and other school events, as needed. Knowledge of video filming, editing and production is a “must.”
• Manage comprehensive school communications including invitations, email campaigns, messaging in an organized and intentional way, create, manage and implement a comprehensive communications calendar  to ensure maximum efficacy,  and productivity and exposure for the organization. 
• Participate in weekly communications meetings with all stakeholders to create and deliver all communications (operational, admissions, advancements, academic, crisis, etc.) in a timely manner.
• Organize and prepare for school events including all logistics in collaboration with the Director of Marketing and Leadership Team. Note, events may take place during the school day, in the evening and occasionally on weekends.
• Attend and participate in school events and other in person initiatives to document the learning on campus with the goal of sharing in our weekly newsletter to the community.
• Support the Leadership Team to steward brand identity, messaging and proposition. 
• Own logos, colors, fonts, messages and ensure consistent compliance with brand guidelines.
• Execute, consult, coordinate and develop strategic marketing initiatives in collaboration with the Director of Marketing. 
• Oversee website content, updates, tracking, including creative asset creation
• Manage third-party listings to keep content updated and analysis on engagement current. Ex: Facebook, Yelp, Niche, Instagram, Google Ads.
• Prepare, design and analyze surveys for community satisfaction.
• Administer creative assets and sales, marketing, advertising documentation.
• Support the organization on special projects as needed.

Qualifications

• Bachelor’s degree in English, Journalism, Communications, Marketing or equivalent field required, or 4+ years of experience and a proven strength in marketing and communication strategy, implementation and analysis.
• Basic knowledge of and working experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign and Acrobat) or its equivalent; Microsoft Office (i.e, Word, Excel, Powerpoint); Google Drive and Finalsite.
• Experience in marketing and communications with a non-profit organization or private educational institution is preferred.

Desired Qualities

• Outstanding communicator with the highest level of listening, speaking, and writing skills, and an ability to persuasively convey