Senior Product Manager, Women's Health Marketing

Position Overview

The Senior Product Marketing Manager, Women’s Health position is responsible for being the internal subject matter expert, leading and managing the development and execution of internal market-specific products, sales tools, and communications. This position leads product launches with a cross-functional team, proactively communicates plans/activities throughout organization and manages the product lifecycle.

Company Overview

At FUJIFILM Healthcare Americas Corporation, we’re on a mission to innovate for a healthier world, and we need passionate, driven people like you to help us get there. Our cutting-edge healthcare solutions span diagnostic imaging, enterprise imaging, endoscopic and surgical imaging, as well as in-vitro diagnostics.

But we don’t stop at healthcare; our Non-Destructive Testing (NDT) team harnesses advanced radiography solutions to keep transportation infrastructure, aerospace, and oil and gas assets safe and running smoothly.

Ready to innovate, collaborate, and make a difference? Join us and bring your big ideas to life while working in a dynamic, flexible environment that fuels your creativity and drive. 

Our headquarters is in Lexington, Massachusetts, an inspiring healthcare research hub in a historic town. 

Fujifilm is globally headquartered in Tokyo with over 70,000 employees across four key business segments of healthcare, electronics, business innovation, and imaging. We are guided and united by our Group Purpose of “giving our world more smiles.” Visit: https://www.fujifilm.com/us/en/about/region/careers

Job Description

Duties and responsibilities

 

Product Strategy and Roadmap 

• Apply broad expertise and knowledge in managing technically complex product lines to achieve defined business objectives.
• Develop and own the long-term product strategy and roadmap for the breast imaging portfolio, including mammography, breast biopsy, and diagnostic adjunct technologies.
• Identify market needs, clinical trends, and competitive dynamics to guide strategic planning and product lifecycle decisions.
• Prioritize product features and enhancements based on customer value, regulatory considerations, and business impact.
• Lead business case development for new product concepts, platform updates, and portfolio extensions.

Product Development and Leadership

• Partner closely with R&D, engineering, clinical, and regulatory teams to define requirements, specifications, and user needs for new and evolving products.
• Act as product owner within cross-functional development teams, ensuring alignment of scope, timeline, and deliverables.
• Lead usability studies, customer workflow evaluations, and VOC programs to ensure products meet clinical expectations.
• Oversee product validation activities, including imaging performance review, workflow verification, and field beta testing.
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Lifecycle Management

• Manage performance and profitability of the existing portfolio, including pricing strategy, cost optimization, obsolescence planning, and post-market surveillance.
• Identify opportunities for product enhancements, software upgrades, and clinical feature expansions.
• Lead change management activities for software releases, hardware updates, and integrations with third-party systems.

Analytics

• Develop pricing analysis, demand forecasting, and track opportunities/sales.

Clinical and Regulatory Collaboration

• Partner with Clinical Affairs to support clinical studies, evidence generation, and publication strategies.
• Support Regulatory Affairs with product documentation, claims substantiation, and submissions for global markets.
• Ensure all product activities align with regulatory standards, quality systems, and compliance requirements

Commercialization & Marketing Execution

• Develop go-to-market strategies, including positioning, messaging, value propositions, and competitive differentiation.
• Support key sales opportunities, customer evaluations, and strategic account discussions.
• Present product strategy and performance to leadership, commercial teams, and cross-functional stakeholders
• Partner with Marketing and Sales to develop launch plans, sales training, demos, and product education tools.

Other

• Comply with all applicable U.S. Food and Drug Administration (U.S. FDA) medical device regulatory requirements, applicable ISO 13485 standard requirements and all other applicable laws, regulations, and standards.
• Comply with and pass all requirements for vendor credentialing as part of gaining access to hospitals and facilities to perform assigned job duties.

Qualific