Sr. Analyst - Marketing Analytics

General information

Career area Marketing Work Location(s) 601 S. Tryon Street, NC Remote? No Ref # 21197 Posted Date 11-21-25 Working time Full time

Ally and Your Career

Ally Financial only succeeds when its people do - and that’s more than some cliché people put on job postings. We live this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You’re constantly evolving, so shouldn’t your opportunities be, too?
Work Schedule: Ally designates roles as (1) fully on-site, (2) hybrid, or (3) fully remote. Hybrid roles are generally expected to be in the office a certain number of days per week as indicated by your manager. Your hiring manager will discuss this role's specific work requirements with you during the hiring process. All work requirements are subject to change at any time based on leader discretion and/or business need.

The Opportunity

Ally is seeking a Sr Analyst, Advanced Analytics to join the Marketing Data, Measurement, and Analytics team. Reporting to the Marketing Analytics Director, this role will focus on quantifying the full impact of Ally's marketing efforts. This position involves understanding the complete path to conversion, identifying appropriate measurement of each stage, building a comprehensive KPI framework, and advancing attribution analysis to influence strategic marketing decisions across all business lines.

At this time, Ally will not sponsor a new applicant for employment authorization for this position.

The Work Itself

• Perform hands-on data analysis to identify key insights and trends, continuously asking “How can we improve performance?” and working with cross-functional teams to advise on measurement (LOB Leads, Digital Marketing, CRM, Market Research, Content & Strategy teams)
• Develop subject matter expertise in all sources of marketing measurement data: digital channels, organic social trends, awareness trends, site activity, etc.
• Collaborate closely with channel leads and campaign owners to understand objectives and measurement plans
• Leverage data science techniques and advanced quantitative methods (statistical modeling, machine learning, etc.) to generate actionable insights
• Contribute to the development of KPIs to increase the effectiveness and efficiency of Ally marketing spend across all channels
• Work closely with various data owners across business lines to create a fluid ecosystem of business and marketing metrics
• Develop measurement approaches for online and offline channels, seeking appropriate sources and linkages
• Prepare and present repo