Community Manager (Social Media)

Praytell is a creative communications agency built by strategic minds and spirited hearts who believe original storytelling, unexpected ideas and an instinctive recoil from anything remotely boring can shape culture and make people… well, give a sh!t. We partner with brands to create timely, integrated and headline-worthy campaigns across social, earned, digital, experiential and emerging platforms, all rooted in smart strategy, creative excellence and a deep understanding of what’s resonating right now.

We’ve been doing this for just over a decade and have picked up some pretty cool awards along the way, including PRWeek’s Best Place to Work (8x and counting), Agency of the Year and even a few your mom might recognize - even if she doesn’t fully get what you do for a living.

Our work is collaborative, fast-moving and driven by curiosity, grounded in how we show up for our clients and for one another. If you’re looking to join an ambitious, deeply supportive team that’s focused on doing great work with great people and doesn’t take itself too seriously, we’d love to hear from you.

The Opportunity

Praytell is looking for a sharp, socially fluent Community Manager (here we call it Community Engagement Strategist!) to join our team in New York. This role sits at the intersection of community management, social strategy and culture, helping brands show up authentically, build meaningful connections and actively participate in real-time conversations across platforms. You’ll be responsible for cultivating and engaging brand communities day to day, managing social channels with a thoughtful, on-brand voice and identifying opportunities to spark conversation, capitalize on trends and deepen audience relationships.

Key responsibilities include:

• Cultivating communities across a wide variety of social media channels (LinkedIn, Instagram, Facebook, X, TikTok, YouTube, Threads, etc.) for brands on a daily basis by accurately posting and/or scheduling content and reactively and proactively engaging with audiences
• Conducting daily social listening to monitor relevant industry and brand conversations and potential trendjacking opportunities
• Consistently reporting on community management trends and insights and using learnings from community management and social listening to inform brand recommendations, creative briefs and content ideas for brand programs
• Partnering day to day with account, project management and creative teams to ensure community management activities are fully aligned with and support broader brand programs and priorities, including being in and creating content for accounts
• Collaborating with brand customer service teams as needed
• Supporting the account team with a variety of tasks, including but not limited to client communications, preparing materials for meetings and presentations, assisting with campaign activities, managing project timelines and responding to day-to-day client needs
• Assisting the copywriting team with content development
• Assisting the strategy and account teams with ad hoc and monthly reporting and analytics
• Participating in brainstorms and big idea development, client calls and team meetings and compiling notes and action items
• Staying up-to-date on the latest and emerging platform and industry news, trends and best practices in the social media space to regularly share out with teams and clients

About You

Experience you have:

• 2-3 years of community management experience under your belt (bonus points if it’s at an agency); must have beauty experience, with experience across lifestyle, consumer tech and/or food & beverage brands highly preferred
• Deep understanding of top social media channels and their latest functionality and features (bonus if you’ve created your own content before); knowledge of the influencer and creator space is a plus
• Hands-on experience with daily social listening, identifying trendjacking opportunities and translating community insights into brand recommendations, creative briefs and content ideas
• Proficiency in one or more content management tools such as Sprinklr, Hootsuite or Khoros, as well as analytics platforms like Meltwater
• Strong understanding of online customer service best practices and how to apply them in a professional, on-brand way
• Demonstrated ability to manage multiple concurrent projects across teams, prioritize effectively and consistently meet deadlines in a fast-paced environment

Equally important, you are:

• Ambitious and entrepreneurial
• Flexible and adaptable
• Meticulous and well-organized
• A creative problem solver
• Inquisitive and eager to learn
• Collaborative and team