Senior Campaign Project Manager

Silicon Labs (NASDAQ: SLAB) is the leading innovator in low-power wireless connectivity, building embedded technology that connects devices and improves lives. Merging cutting-edge technology into the world’s most highly integrated SoCs, Silicon Labs provides device makers the solutions, support, and ecosystems needed to create advanced edge connectivity applications. Headquartered in Austin, Texas, Silicon Labs has operations in over 16 countries and is the trusted partner for innovative solutions in the smart home, industrial IoT, and smart cities markets. Learn more at www.silabs.com.

Meet the Team

We are seeking a Senior Campaign Project Manager to join our Corporate Marketing team. In this role, you will be responsible for planning, managing, and executing multi-channel marketing campaigns that drive awareness, engagement, and adoption of our technology solutions. Working closely with business units, you will transform their product and solution content into compelling, polished campaigns that are on-brand, on-tone, and aligned with corporate messaging.

This position requires a unique blend of strategic thinking, campaign execution, and project management. You will oversee campaigns from ideation through launch, ensuring each initiative is executed with excellence across web, social, email, and digital channels.

Responsibilities

• Campaign Development & Execution

  • Manage multiple product and technology campaigns simultaneously, from planning through execution.

  • Partner with business units to translate technical content into clear, engaging, customer-focused messaging.

  • Ensure all campaign assets are polished, on-brand, and aligned with corporate tone of voice.

  • Oversee creative development, content production, and delivery across digital platforms.

• Email Marketing Leadership

  • Own and manage all email marketing programs across the company.

  • Draft, edit, and refine email campaigns for launches, nurturing, and thought leadership initiatives.

  • Ensure all email campaigns follow the Revenue Operations (RevOps) process, from request through approval and deployment.

  • Monitor and analyze email campaign performance, providing insights and recommendations for optimization.

• Creative Resource Coordination

  • Oversee the creative team’s priorities, workflow, and deliverables to ensure deadlines are met.

  • Collaborate with designers, writers, and digital specialists to ensure all content and creative assets are delivered at a high standard.

  • Balance competing requests by aligning creative resources with business and campaign priorities.

• Strategic Planning & Innovation

  • Identify opportunities for “rolling thunder” campaign strategies to build momentum before, during, and after launches.

  • Recognize gaps in campaign storytelling and recommend solutions to strengthen overall impact.

  • Provide input on campaign frameworks that connect product launches to larger brand and thought leadership initiatives.

• Project & Process Management

  • Serve as the central point of coordination for cross-functional teams including content, design, web, social, and RevOps.

  • Drive projects through established campaign processes—ensuring timely delivery of assets and flawless execution.

  • Track campaign performance, providing insights and recommendations for optimization.

Skills You Will Need

Minimum Qualifications

• 5+ years in campaign management, product marketing, or digital marketing, ideally in technology or B2B.

• Effective project management and organizational skills; able to manage multiple campaigns simultaneously.

• Strategic thinker with the ability to see both the big picture and tactical details.

• Excellent communication skills, with proven ability to simplify complex technical content.

• Hands-on experience with email marketing platforms, automation, and analytics.

• Familiarity with project/campaign management tools and creative workflow systems.

• Proactive in managing deadlines and dependencies, ensuring that key contributors are consulted early and appropriately.

• Eager to learn, open to feedback, and committed to continuous improvement in processes and outcomes.

Benefits & Perks 

You can look forward to the following benefits: