Strategic Communications Manager

Description

Company Summary

CRISP Shared Services (CSS) serves as the technology partner for health information exchange (HIE) affiliates in Maryland, DC, West Virginia, Connecticut, Alaska, Virginia and other jurisdictions. CSS facilitates the electronic transfer of clinical information between disparate information systems in order to positively impact the healthcare system through improved patient care and outcomes, reduced costs, and data-driven understanding of regional public health concerns.

Job Summary

The Strategic Communications Manager will play a pivotal role in the development and integrated implementation of CRISP Shared Service’s newly established and growing Corporate Communications department. This position will be responsible for the day-to-day successful management of CRISP Shared Services’ managed communications services to customers and programs across the nation, and for supporting the execution and cohesive dissemination of enterprise-wide communications initiatives and messaging that reinforces and further propels CSS and its partners as market leaders. 

This manager possesses exceptional customer and stakeholder relationship management skills and the expertise to strategize and execute critical and creative activities across a broad range of communication and engagement tactics and verticals, including capability for storytelling across robust channels: Corporate and executive communications, public relations, media relations, stakeholder engagement, content marketing, speaking circuits, local/national events and conferences, and thought leadership. 

CRISP Shared Services is a rapidly growing national organization; this position is anticipated to evolve into full-time strategic communications account and program management within the first year, with initial workload expected to be split across corporate and account-based strategic communications priorities and initiatives. 

Experience in healthcare or health technology and either communications account management or government/nonprofit program communications management is required. Candidate will be required to work EST hours. 

Requirements

Essential Duties and Responsibilities

The role includes the following duties and responsibilities; other duties may be assigned.

• Responsible for the day-to-day management and tactical execution of CSS’s strategic communications strategies and plans for assigned customer accounts and programs 
• Navigates complex and disparate local, state and national regulatory and cultural healthcare environments, ensuring tactics, content and messaging are adapted to appropriately reflect and target diverse audiences and stakeholders
• Works cross functionally with internal and external teams across a broad range of specialties successfully capturing and sharing value and impact messaging across technology, product and programs to highlight milestones and unique value positioning and ensuring effective communication to critical stakeholders for updates across customer and program audiences 
• Supports the development of internal systems, processes and collateral to enhance department’s communication managed services; manages ongoing maintenance, organization and updating of systems and collateral repositories 
• Partners with Director, Communications team and external contractors and agencies to develop, deliver and execute strategic communications content and tactics
• Supports, drafts and develops external communications and PR activities for internal and external teams to include media pitching and coverage tracking, press releases, talking points and collateral support for webinars and trainings, customer and team meeting presentations and preparations, executive communications and thought leadership, etc. 
• Improves market reputation and growth support for the organization nationally and across CSS’s partner regions/states across the country 
• Leverages B2B, B2G and B2C integrated communications strategies as necessary and applicable to achieve successful results of campaign, program and strategic initiatives 
• Supports issues mitigation and management, and advises internal/external stakeholders on best practices and adapts evolving strategies and tactics to reflect 
• Supports the development and approval of digital assets and content; may support maintaining external web and other digital resources 
• Provides representation for C-suite members, Director of Communications and Corporate Communications team as needed internally across functions and externally with a variety of different stakeholders
• Monitors, analyzes and assesses market, industry and competitor trends and the evolving landscape and synthesizes insights into actionable an