Sr Product Mgr

Consumers Energy is Michigan’s largest energy provider, providing natural gas and/or electricity to 6.8 million of the state’s 10 million residents in all 68 Lower Peninsula counties. Consumers Energy knows job number one is to keep the lights on for customers. We are committed to delivering reliable, clean, and affordable energy to our customers 24/7.  

 

Location: This is a hybrid (virtual/onsite) position with required onsite days on Monday, Tuesday and Thursday and may be assigned to any Consumers Energy Service Center located throughout Michigan's lower Peninsula.  The selected candidate must be within a commutable distance or willing to relocate (relocation package is available for those that qualify). 

General Summary of Job Responsibilities

The Senior Product Manager is responsible for the success of their product. The incumbent is a customer advocate, challenging internal beliefs and assumptions, using quantitative and qualitative data to inform choices, and leveraging iterative practices to optimize performance. Harnessing cross-functional teams including brand, communications, marketing, design, analytics, and channel owners to inform direction and to maximize key performance measures. Responsible for ensuring products are providing high customer value while delivering an exceptional experience that creates brand advocacy, clean energy capacity and drives profitability throughout the product lifecycle.

Essential Duties and Responsibilities

• Create and maintain a multi-year product roadmap with priorities and feature sets that account for product, segment and sector strategies, market trends, regulatory and legislative dynamics, company goals, etc. Ensure all internal/external stakeholders have clear alignment on the product vision, positioning, product strategy, etc. Create and implement strategies to maximize product effectiveness throughout the engagement funnel and across customer journeys. Continuously improve and expand product/service performance using multiple sources of customer feedback, product and competitive analysis, rapid iteration and testing methodologies, etc.
• Drive product goals; includes financial profit/loss, experience journeys, channel performance and marketing campaign effectiveness performance. Manage week to week product operations; includes partner management, IT functions, experience design work and marketing/sales activities. Develop and implement product objectives (e.g. MW, MWh and MCF targets), track performance monthly and weekly. Manage evaluation and measurement of product demand, customer implications and energy impacts
• Understand the competitive and regulatory environment, navigating and influencing the strengths of each to maximize value delivery to target customers and to the Company. Collaborate on regulatory filings in support of product targets, meet with regulators to discuss topics pertaining to program delivery
• Promote customer centricity, ensure that short term benefits and “nice to have” features do not distract from long-term success in a competitive marketplace. Ensure modern digital strategy and experience best practices through product engagement and lifecycle. Design customer experiences for product such as awareness, evaluation, decision, enrollment via website and phone channels, delivery and retention
• Other duties as assigned or may be necessary 
• Collaborate closely with various Non-Profit Organizations, Community Action Agencies, and other local agencies/associations to support our Income Qualified customer base through braided program execution and funds to maximize impact.

Knowledge/Skills/Abilities

• Positive internal ambassador with ability to present to leadership
• Lead execution of product plans to deliver & product results and achieve sector goals through implementation contractors and internal partners
• Technically proficient based on product category (expertise in Waste Reduction/Demand Side Management)
• Develop multiple product strategies and plans
• Collaboration and communication skills with internal and external stakeholders (including Non-Profit Organizations and Community Action Agencies), ability to work across the organization to influence and achieve consensus
• Problem Solving skills
• Able to present and serve on boards, and policy committees, task forces, workgroups, and conferences
• Ability to balance multiple constraints to achieve business outcomes
• Ability to achieve positive regulatory outcomes and deliver on filing requirements

Education & Experience

• Bachelor's Degree in BBA, Marketing, Energy, or other applicable field with 4 years in managing products, projects, or clean energy programs OR
• Associate’s degree in BBA, Marketing, Energy or other applicable field with 6 yea