VP, Retirement Solutions Marketing

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care.

Addendum: Join a fast-moving, highly collaborative marketing leadership team driving growth, retention and brand strength across Nationwide’s Retirement Solutions (RS) business. This role is ideal for an enterprise-minded marketing leader who can connect the RS business plan to clear marketing strategies in the $1–$50M plan market, public sector leadership, and investment/guarantee solutions, while delivering measurable sales, retention and participant impact. The role reports to the SVP, Nationwide Financial Marketing and is a key member of the NF Marketing leadership team, working in close partnership with Retirement Solutions leadership (Product, Distribution, Finance, Operations, Technology and the Nationwide Retirement Institute®).

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Job Description Summary

Do you thrive in leading an integrated marketing organization that is accountable for Retirement Solutions brand performance, advisor and institutional growth, and data-driven innovation and digital experiences that improve participant outcomes?

As the VP, Retirement Solutions Marketing, you’ll lead the end-to-end marketing strategy for Nationwide’s Retirement Solutions (RS) business across public, corporate and emerging markets. You will be accountable for advancing the three core RS marketing imperatives: RS Brand & Story – promoting a simple, differentiated Retirement Solutions story through content, media, events, sponsorships and client interactions; Advisor & Investment Solutions – growing advisor-sold new business and driving adoption of investments like Protected Retirement, Pension Risk Transfer (PRT), other in-plan guarantees solutions; and Government & Institutional Markets – growing profitably in public plans and institutional segments, aligned to the institutional value proposition. We’ll depend on you to drive sustainable growth in RS’s core target segment while improving participant outcomes and plan sponsor satisfaction. You and your team will be expected to develop and execute integrated marketing strategies that deliver new sales, retention of plans and assets, and participant engagement at scale.

Job Description

Key Responsibilities:

• Lead the multi-year RS marketing strategy that directly supports RS growth, profitability and participant outcome goals across public, private and emerging markets.

• Translate the RS business plan into clear marketing objectives and roadmaps for advisor-sold markets and consultant channels, government and institutional plans (e.g., large 457 and 401(a) plans), and participant solutions and financial wellness initiatives.

• Serve as the primary marketing partner to the Retirement Solutions leadership team, influencing decisions on product roadmap, pricing, distribution and experience design to ensure alignment with RS strategic imperatives.

• Own and activate a compelling Retirement Solutions brand and story that differentiates Nationwide in the DC/retirement plan marketplace, integrates seamlessly with the broader Institutional and Nationwide Financial value propositions, and highlights Nationwide’s leadership in public sector and institutional plans

• Ensure consistent, audience-right messaging across all RS channels (RFPs, finals, web, digital, events, PR, thought leadership, sales materials).

• Partner closely with the Nationwide Retirement Institute® and NF Brand to embed research, behavioral insights and institutional messaging into in-market storytelling.

• Develop and oversee integrated go-to-market strategies that grow advisor-sold new business and deepen relationships with key firms and consultants; support RS’s leadership position in government and institutional markets, including top-tier public plans; and support strategic partnerships (e.g., major distribution partners) in line with RS objectives

• Direct multi-channel campaigns (email, web, digital media, events, sales enablement) that increase awareness and preference for Nationwide Retirement Solutions and promote engagement with key capabilities (e.g., ProAccount, digital tools, financial wellness programs)

• Ensure contractual and custom marketing commitments for large and strategic plans are met with excellence in collaboration with Relationship Management and Distribution.

• Partner with Pr