Associate Manager, Advertising and Online Giving

Application Deadline: 20 November 2025

Department: Development

Employment Type: Full Time

Location: 270 Madison Avenue

Reporting To: Nicole Jordan

Compensation: $70,000 - $72,000 / year

Description

Overview
Under the supervision of the Director of Online Giving and the Manager of Online Giving, the Associate Manager, Advertising and Online Giving will handle all aspects of digital production related to the Online Giving program. They will work closely with Development, Communications, Creative Services, and Digital colleagues across NYPL.

We are looking for someone we can count on to:
Own:

• Managing, alongside the Manager of Online Giving, a monthly online ad calendar
• Managing production of online ads in partnership with our ad vendor
• Producing fundraising emails
• Producing and testing donation forms and pages
• Implementing A/B tests 

Teach:

• A/B testing and advertising best practices

Learn:

• And stay up-to-date on industry trends and best practices 
• And identify new approaches and technology that can strengthen the program 
• And ensure approved changes are delivered in a timely and effective manner

Improve:

• The program on an ongoing basis by offering technical expertise related to online fundraising

Some expectations for this role are that within:
1 month, this person will:

• Produce and proof fundraising emails in Salesforce Marketing Cloud 
• Produce digital advertising across platforms and track ad spends
• Become familiar with the online fundraising calendar and campaigns

3 months, this person will:

• Implement A/B tests
• Assist with reporting needs
• Troubleshoot technical issues across platforms in collaboration with Development’s digital agency

6 months and beyond, this person will:

• Help ensure that digital platforms—such as Google Analytics, Salesforce Marketing Cloud, Luminate Online, etc.—are properly configured to track KPIs
• Brainstorm and track testing across digital platforms

Responsibilities

• Produces and proofs fundraising emails in Salesforce Marketing Cloud 
• Produces and tests donation forms and pages
• Produces digital ads across platforms and tracks ad spends in partnership with a vendor
• Handles setup of automated emails in Salesforce Marketing Cloud
• Codes and tests HTML emails across browsers, platforms, and devices
• Manages email and ad target segmentation
• Implements A/B tests and reporting out on results
• Ensures that pages, forms, and emails are properly tested and coded
• Performs other related duties as required

Required Education, Experience & Skills

Required Education & CertificationsBachelor’s degree or an equivalent combination of education and experienceRequired Experience

• 2+ years relevant experience
• Experience using content management systems and constituent relationship management software and solid understanding of audience segmentation and data integration
• Familiarity with digital marketing campaigns

Required Skills

• Ability to solve problems, meet tight deadlines, multi-task, and manage resources effectively and in a detail-oriented manner
• Ability to multi-task projects and deadlines
• Expertise in HTML and CSS
• Knowledge of Salesforce Marketing Cloud and/or Luminate Online
• Knowledge of Google Analytics, Drupal, Raiser’s Edge, and/or Photoshop
• Familiarity with UX and UI design

Managerial/Supervisory ResponsibilitiesN/A

More...

Core Values
All team members are expected and encouraged to embody the NYPL Core Values:

• Be Helpful to patrons and colleagues
• Be Resourceful in solving problems 
• Be Curious in all aspects of your work
• Be Welcoming and Inclusive

Work Environment

• Office setting, on a hybrid schedule

Physical Duties

• Sitting and use of computers

Pre-Placement Physical Required?
No

Union/Non Union
Non-Union

FLSA Status
Exempt

Schedule