Brand Designer

About Luma AI

Luma's mission is to build multimodal AI to expand human imagination and capabilities. We are looking for a senior, multi-disciplinary, and hands-on Brand Designer to help tell the complex story of Luma to the world in a simple, beautiful, and compelling way.

Where You Come In

This is a role for a hands-on Senior IC. You will work alongside our design, marketing, and product teams to develop and execute Luma's brand identity across all touchpoints—from our marketing site and social channels to in-product visuals and launch campaigns. We are looking for someone with a fresh, opinionated, and high-quality design foundation who can create work that feels distinct, not like a generic tech brand.

What You'll Do

• Evolve the Brand Identity: Contribute to the development and evolution of Luma's visual identity, ensuring consistency and quality across product, marketing, social, and internal channels.

• Be a Multi-Disciplinary Maker: Use a combination of graphic design, motion design, web design (Framer), and video production skills to communicate our story in visually impactful ways.

• Design for All Touchpoints: Design and build marketing sites, social media templates, merchandise, educational materials, and high-level art direction for product launches and our research presence.

• Tell Complex Stories Beautifully: Take complex ideas, like a new AI model, and create a visual narrative that makes them feel accessible, exciting, and beautiful.

• Collaborate Widely: Partner with internal teams (product, marketing, research) and external creatives (artists, photographers, agencies) to bring the Luma brand to life.

Who You Are

• You have 5+ years of hands-on experience as a multi-disciplinary brand designer, with a portfolio to prove it. A portfolio is required for consideration.

• Your portfolio should feature work for tech companies. Experience at a respected AI or design-led tech company is a major plus.

• You have hands-on experience with tools like Framer.

• You have a broad skillset that includes graphic design, motion design, and web design

• You are a strategic thinker who understands how to build and maintain a cohesive brand system across many touchpoints.

What Sets You Apart (Bonus Points)

• Experience using generative AI tools (for image, video, or sound) as part of your brand design workflow.

• Skills in video production and editing.

• Experience working at an early-stage startup, helping to define a brand from the ground up.