Senior Brand Manager Johnnie Walker

Senior Brand Manager Johnnie Walker, Global Travel

Location: London

Closing Date: 30th June 2024

Global Travel (GT) is one of the most dynamic markets in which Diageo operates with over 1.9B consumers traveling internationally per year from every corner of the Earth. We are a diverse, entrepreneurial, and agile business which has recently redefined our ambition and strategy to ensure we emerge stronger from the pandemic to lead Spirits to become the most dynamic and fastest growing category in the sector.

With our market HQ in London we operate across 19 different countries and have over 29 different nationalities amongst our team. Our unique channels include ‘duty free’ sales in travel retail through airport shops, border shops, on-board airplanes, cruises and international ferries.

Our marketers play a central role within our business shaping key consumer and shopper insights and turning them into market share winning MBP’s to fuel our businesses growth. They combine creative flair with strategic consumer insight, commerciality and strong project management skills to deliver brand plans and growth drivers that impact consumers across the World.

We are on a mission to double the size of the Spirits Category in Global Travel, double our luxury business (becoming the biggest in Diageo Globally), transform our Digital and E-Commerce capability and be the leading Diageo channel for retail activations. If you want to grow yourself in this unique international environment and help shape a high growth business read on…

Key Outcomes for the Johnnie Walker SBM Role

Johnnie Walker is the No.1 Scotch Whisky in the world and the beating heart of the GT business contributing to Diageo winning in Blended Scotch with almost 50% market share.

The Walker brand in GT continues to grow the category, beat the competition, and recruit & premiumise millions of consumers all over the world.

We are successfully driving Blue Label as a luxury icon, through huge innovations & bold immerse experiences. We are driving footfall into the Spirits space with innovative retail & media. We are bringing inspiration to the premium core sector through Black Label serves & gifting. And we are premiumising into the celebratory variants of Gold Label & 18YO.

The JW brand team sit within the dedicated & diverse Marketing & Innovation team, across London & Shanghai.

The SBM role is key to continue driving the JW brand forwards.

To enable this you will;

• Lead brand strategy (or part of the portfolio); to ensure we deliver exceptional plans and assets to enable us to beat the competition (win share)

• Adapt global strategies and growth drivers to maximise impact in Global Travel, creating additional tools and assets where necessary, especially on our Travel Exclusive variants.

• Collaborate with the Global Innovation team, GBT and Winning with Whisky team to create a vibrant and scalable Innovation pipeline to unlock our growth ambition.

• Lead Connections Planning across multiple markets with a multi-million budget

• Partner with the commercial, finance, supply and legal teams to expertly ensure our plans are implemented on time in full with impact at the point of purchase.

• Influence and engage Global Brand Teams and Regional Innovation teams to ensure Global Travel is included in their annual planning to enable us to deliver brilliant execution

• Deliver breakthrough marketing across all key consumer touch points (retail, digital, gifting)

Functional Capabilities

• Applies powerful insights (Customer, Shopper, Consumer) to create competitive advantage

• Develops strategies and plans that beat the competition<