Sr. Manager, Customer Marketing, Creators

We are looking for a manager to join the Creators Customer Marketing team at Adobe! This role leads the development and execution of integrated marketing plans for a defined area of focus, partnering closely with the Sr. Director who own the broader program portfolio. This role brings a keen strategic perspective, deep customer understanding, and cross-functional leadership—operating with a high level of independence while leaning into shared alignment at key achievements. You’ll serve as a strategic partner to business and creative leaders, translating customer insights and business objectives into bold, customer-first marketing programs that deliver measurable impact at scale.  

What You’ll Do  

• Own and lead a major customer marketing priority (e.g., a key product area, segment, lifecycle stage, or top initiative).  

• Translate business objectives and customer insights into an actionable integrated marketing plan  and program execution.  

• Develop integrated briefs, strategic recommendations, and messaging frameworks for your priority area.  

• Partner with PMM, Product, Brand Studio, Media, Web, Analytics, and International teams to bring work to life.  

• Lead cross-functional execution across channels, creative development, and customer touchpoints.  

• Drive alignment and clarity on your priority with senior partners, calling out risks, trade-offs, and dependencies.  

• Measure performance, connect results to business benchmarks, and apply insights to future planning.   

• Mentor P40 and P30 team members, helping develop strategic capability across the team.  

• Collaborate with the Director and Sr. Director on shared initiatives, contributing to strategic frameworks and long-range planning.  

What You Need to Succeed  

• 10–12+ years of experience in integrated marketing, customer marketing, or lifecycle strategy.  

• Proven ability to lead complex programs independently and deliver measurable results.  

• Strong critical thinking, cross-functional influence, and executive-ready communication skills.   

• Ability to synthesize customer insights, business objectives, and creative strategy into cohesive plans.  

• Experience guiding creative and channel strategy across awareness, engagement, conversion, and retention.  

• Recognized as a strong collaborator and strategic partner across multiple teams.