Digital Marketing Technologist Senior Manager

Industry/Sector

Not Applicable

Specialism

Data, Analytics & AI

Management Level

Senior Manager

Job Description & Summary

At PwC, our people in data and analytics focus on leveraging data to drive insights and make informed business decisions. They utilise advanced analytics techniques to help clients optimise their operations and achieve their strategic goals.

In data analysis at PwC, you will focus on utilising advanced analytical techniques to extract insights from large datasets and drive data-driven decision-making. You will leverage skills in data manipulation, visualisation, and statistical modelling to support clients in solving complex business problems.

Growing as a strategic advisor, you leverage your influence, expertise, and network to deliver quality results. You motivate and coach others, coming together to solve complex problems. As you increase in autonomy, you apply sound judgment, recognising when to take action and when to escalate. You are expected to solve through complexity, ask thoughtful questions, and clearly communicate how things fit together. Your ability to develop and sustain high performing, diverse, and inclusive teams, and your commitment to excellence, contributes to the success of our Firm.

Examples of the skills, knowledge, and experiences you need to lead and deliver value at this level include but are not limited to:

• Craft and convey clear, impactful and engaging messages that tell a holistic story.
• Apply systems thinking to identify underlying problems and/or opportunities.
• Validate outcomes with clients, share alternative perspectives, and act on client feedback.
• Direct the team through complexity, demonstrating composure through ambiguous, challenging and uncertain situations.
• Deepen and evolve your expertise with a focus on staying relevant.
• Initiate open and honest coaching conversations at all levels.
• Make difficult decisions and take action to resolve issues hindering team effectiveness.
• Model and reinforce professional and technical standards (e.g. refer to specific PwC tax and audit guidance), the Firm's code of conduct, and independence requirements.

The Opportunity

As part of the Marketing Technology team you lead large-scale marketing technology transformation programs, helping clients modernize how they connect with their customers through data, technology, and experience. As a Senior Manager, you drive results by overseeing the design and architecture of marketing ecosystems, while leveraging your influence to guide conversations that span data models, APIs, and cloud architecture. This role offers the chance to shape enterprise architectures and implementation strategies that enhance client relationships and deliver innovative solutions in a rapidly evolving marketing landscape.

Responsibilities

- Develop and implement strategies for enterprise architecture

- Oversee integration of analytics and customer data platforms

- Drive innovation in content management and campaign management

- Work with cross-functional teams to achieve project goals

- Maintain alignment of technology solutions with client objectives

- Foster a culture of ongoing improvement and operational excellence

- Oversee the design and architecture of marketing ecosystems

What You Must Have

- Bachelor's Degree

- At least 7 years of experience in marketing technology strategy, architecture, and delivery within a consulting, agency, or enterprise environment

What Sets You Apart

- Master's Degree in Computer Science, Management Information Systems, Marketing preferred

- Experience developing and managing large martech transformation programs

- Familiarity with data privacy and governance frameworks

- Understanding of Adobe ecosystem integration with enterprise CRM

- Consulting experience with cross-industry clients

- Working with senior marketing and technology leaders

- Translating complex marketing requirements into technology blueprints

- Overseeing multi-disciplinary teams through end-to-end delivery

- Building executive-level relationships and providing counsel

- Leading the definition and execution of enterprise marketing technology strategies and roadmaps, aligning marketing, IT, and data functions around a unified digital vision

- Demonstrating success in client relationship management, busine