Director, Growth Marketing NA

Job Context

The North America Director of Growth Marketing is the single-threaded owner of regional growth outcomes, accountable for end-to-end strategy, budget, and delivery of MQLs, pipeline, and efficient growth across assigned business units. This is a general manager–style leadership role that partners closely with Sales, Product, Finance, and shared services to drive scalable, high-performing growth.

What You’ll Do

• Own regional growth outcomes across MQLs, pipeline, revenue contribution, conversion, and efficiency.

• Act as the primary growth marketing leader for the region in leadership and executive forums.

• Set and execute the regional growth strategy and annual/quarterly plans aligned to business unit priorities.

• Manage and allocate regional growth budgets across paid media, events (field/virtual/partner-led), and partner marketing.

• Own channel performance, prioritisation, and trade-offs, optimising mix using ROI, ROAS, CAC, and LTV:CAC.

• Ensure channels and campaigns align to regional ICPs and GTM motions, supporting both PLG and sales-assisted growth.

• Own regional event calendar and performance outcomes; drive execution excellence across programs.

• Sponsor and lead regional partner GTM strategy, including partner summits and partner-sourced pipeline targets.

• Oversee partner marketing handoffs and execution in partnership with shared services, including transition periods.

• Partner with Sales on targeting, conversion, forecasting, and performance reviews; drive accountable operating cadence.

• Collaborate with Product and Lifecycle teams to support PLG motions and improve funnel performance.

• Lead and develop the regional growth pod (e.g., Demand Gen, Field, Partner), managing managers and/or senior ICs.

• Set priorities for shared services (Web/SEO, Growth Programs, Analytics) to drive incremental growth leverage.

• This job description is not an exhaustive list of duties and may be modified at the discretion of Simpro Group.

What You’ll Bring

• Substantial experience owning regional growth outcomes (MQLs, pipeline, revenue contribution, efficiency) with measurable results

• Strong capability in growth strategy, planning, and budget ownership, including investment optimisation and trade-offs

• Deep channel leadership across paid media, events, and partner marketing, with an outcomes-first mindset

• Strong analytical and financial acumen (ROI, ROAS, CAC, LTV:CAC, funnel conversion, forecast accuracy)

• Demonstrated ability to lead cross-functional execution with Sales, Product, Finance, and shared services

• Experience supporting PLG and sales-assisted motions; strong understanding of ICP/GTM alignment

• Strong operational rigour: cadence, prioritisation, performance reviews, and scalable execution practices

• People leadership experience managing managers and/or senior ICs; ability to build high-performing teams

• Executive presence and clear communication; comfortable representing the region in senior forums

• Degree in Marketing, Business, or related field (or equivalent experience)

What We Can Offer You

• Responsible Time Off

• Comprehensive medical, dental, vision package with 100% employer paid options

• Additional benefits including Health Savings Account; Flexible Spending Account; Critical Illness Insurance; Hospital Insurance; Accident Insurance; Life Insurance and AD&D; and Disability Insurance available to purchase.

• Wellness Challenge App, Diabetes Prevention App, and Health Hub App

• 401k/Retirement Plan with 6% employer match

• Generous Parental Leave Program

• Paid Volunteer Leave Days

• Public Holiday Exchange Scheme

• Enjoy up to 4 weeks a year of flexible 'Work from Anywhere'!

• Talent Referral Program – get rewarded for referring a friend to join our team!

• Diverse training & internal networking opportunities across all of our product lines

• Opportunities for career progression and development

• Service recognition awards

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