Product Marketing Manager - Internal Combustion

 

Join our TMHNA Team as a Product Marketing Manager – Internal Combustion

 

The Role:

 

We are seeking a passionate and dedicated Product Marketing Manager to join our team. This position drives the development innovative strategies, high-impact programs, and compelling promotions for designated products/services. This high-visibility position will interact with all levels of TMHNA (Toyota Material Handling North America) leadership, shaping the direction of marketing initiatives that influence business growth. This leader works across multiple disciplines to ensure that TMHNA’s complete offering and value proposition is promoted and articulated with precision to the industry and sales channels.

 

What You’ll Be Doing:

 

Marketing it Right – Go to Market

• Leverage deep marketing intelligence and competitive insights to craft dynamic strategies that enhance TMHNA’s market position.
• Champion customer-driven decision-making by translating industry trends, primary and secondary research, and real-world applications into actionable initiatives.
• Conceptualize and drive primary market research to better understand the marketplace and customer needs, as needed.
• Lead Cross-functional collaboration with product management, dealers, and sales teams to craft compelling messaging, differentiated value propositions, and product positioning for target industries and applications.
• Drive strategic alignment between product roadmaps, pricing strategies, and market demands to maximize profitability and growth.
• Translate technical details and capabilities into engaging and compelling outcome-oriented product messaging and positioning.
• Achieve market share and profitability targets by leading the development and alignment of product focused commercialization efforts.
• Oversee and lead the execution of integrated product launches, guiding teams through successful implementation in coordination with the Launch Specialist.
• Work with customers to build case studies to support selling efforts.
• Partner with Digital Marketing and Marketing Communications to establish and execute digital strategies that drive engagement and lead generation.

 

Selling Effectively – Sales Enablement

• Forge strong relationships with all enterprise partners to obtain critical feedback to drive continuous improvement.
• Partner with internal and external resources to build messaging and content, engaging our target audience.
• Provide the core ideas for creating content and write clear, compelling copy and value proposition for collateral and sales tools.
• Plan and execute effective demand generation strategies.  Work with overall enterprise to ensure campaigns are aligned with other initiatives.
• Empower our Solutions and Support Centers (S&SCs) and national account managers to accurately articulate product messaging and value proposition through sales enablement and asset development.
• Identify the product features to spotlight and empower the sales team with clear, outcome-based value propositions.
• Shape and amplify TMHNA’s industry influence through thought leadership, PR initiatives, speaking engagements, and digital content strategies.
• Develop or strengthen partnerships with key industry influencers and strategic allies to expand TMHNA’s market reach.
• Promote our products through analyst relations, trade shows, webinars, customer meetings, and other customer-facing events, such as customer visits.

What We’re Looking For:

• Bachelor’s degree in a related field (i.e., marketing, product management) is required. 
• 6 Years plus of broad experience in a marketing, finance, business, or analytical role is required.
• Must be able to work in a demanding environment and successfully manage multiple projects simultaneously.
• Proficient with Microsoft Office Suite
• Proficient with project management software/tools and Microsoft Office.

What Sets You Apart:

• Manufacturing Industry Knowledge.
• Excellent interpersonal, verbal, and written communication skills to influence and negotiate with others to resolve difficult problems that can af