Overview

Working at Atlassian

Atlassians can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity.

Responsibilities

Role Summary

Atlassian is looking for a Global Head of Social Media Marketing to define and scale the strategic direction of our social media presence across a multi-brand portfolio. This is a senior leadership role for someone who has experience building high-performing social teams and is ready to set the vision for how a leading enterprise technology company shows up online.

You will be accountable for organic social strategy across corporate and our product portfolio, while working closely with cross-functional partners to influence and advise on brand social programs, social crisis management and influencer partnerships, driving measurable outcomes across brand awareness, reputation, engagement, and audience growth. You will lead a team of social specialists, coaching team members and setting a high bar for strategic thinking, creative excellence, and operational rigor.

Reporting into the Head of Communications, you will partner closely with senior stakeholders across Brand, Product Marketing, Creative, Performance Marketing, Talent Brand, Community, and Communications.

What You’ll Own

Strategic leadership

• Set and own the long-term vision, strategy, and roadmap for Atlassian’s global social presence across brands, audiences, and platforms.

• Define the role social plays in advancing company priorities, connecting platform strategy to brand awareness, reputation, thought leadership, product storytelling, and audience growth.

• Identify whitespace opportunities across platforms, cultural moments, creator ecosystems, and emerging formats to strengthen Atlassian’s relevance and differentiation.

• Translate our goals into a clear social strategy, prioritization framework, and operating model that scales.

• Serve as the senior strategic advisor on social trends, platform shifts, and audience behavior to communications and marketing leadership.

Team and organizational leadership

• Lead and develop a high-performing, distributed social team.

• Set direction, develop talent, raise performance, and create a healthy, accountable team culture.

• Establish quality standards for editorial planning, content development, engagement, governance, and performance measurement.

• Build an inclusive, ambitious, and data-informed team that balances creativity with disciplined execution.

Executive and cross-functional influence

• Partner closely with Brand, Product Marketing, Communications, Creative, Talent Brand, Community, and regional stakeholders to align social strategy with major campaigns and business priorities.

• Represent the social function in senior leadership discussions, clearly articulating tradeoffs, prioritizations, opportunities, and recommendations.

• Serve as a strategic advisor to the Communications team on executive social presence and positioning.

• Shape integrated go-to-market and communications plans by bringing forward audience insights, cultural intelligence, and channel expertise.

Reputation, risk, and response

• Own the social strategy for brand reputation and issues management in partnership with communications and other key stakeholders.

• Lead the social response framework for sensitive moments, crises, and fast-moving external events, ensuring strong judgment and clear escalation paths.

• Develop governance principles and decision-making processes that enable both speed and consistency across social channels.

Operations, measurement, and scale

• Establish KPIs and measurement frameworks that connect social performance to meaningful business outcomes, not just channel-level engagement.

• Use analytics, social listening, and competitive intelligence to refine strategy, improve storytelling, and guide investment decisions.

• Oversee agency relationships, including scope, quality, performance, and budget accountability.

• Drive operational excellence across planning, publishing workflows, tools, approvals, governance, and cross-brand coordination.

What We’re Looking For

• 15+ years of experience in social media with substantial leadership experience in global B2B organisations.

• Proven success leading and scaling high-performing social teams.

• Deep expertise in organic social strategy for complex brands, ideally