Business Manager- Broadbase

Department: Portfolio Business Unit 

Summary:

Lead NI's business growth by expanding through Distributors, System Integration Partners, and OEMs! This role is responsible for driving accelerated revenue growth by aligning NI’s portfolio with customer needs, developing a scalable partner strategy, and influencing product roadmaps and technology investments to enhance NI’s market impact!

Success in this role requires strong commercial acumen, cross-functional leadership, and deep industry expertise to position NI as the preferred technology partner in Electrical Machinery, Life Sciences, and Energy segments.

Key Responsibilities 

1. Business Growth & Strategy Development:

• Develop and implement a scalable growth strategy for NI’s broadbase business, with a strong focus on Partner and OEM channels.
• Align NI’s product and system offerings with market demands and emerging customer needs.
• Collaborate with Sales, R&D, and Portfolio teams to ensure business goals align with industry trends and customer struggles.
• Identify and implement new revenue opportunities, including expansion into high-growth markets.

2. Revenue Ownership & Execution:

• Own and drive revenue targets for the Broadbase business, ensuring execution through Distributor and Partner sales channels.
• Lead cross-functional efforts to supervise performance, identify execution gaps, and implement corrective actions.
• Define key financial and business metrics to track success and advise strategic decisions.

3. Customer Advocacy & R&D Influence:

• Serve as the voice of the customer, ensuring their needs shape product development and innovation efforts.
• Partner with Product Management and R&D to influence technology roadmaps, ensuring investments align with critical market opportunities.
• Drive adoption of NI-certified systems and solutions by improving product-market fit.

4. Distributor & Partner Relations:

• Develop and strengthen relationships with System Integrators, Distributors, and OEMs to expand NI’s market reach.
• Establish clear business priorities and collaboration frameworks with partner networks.
• Drive partner engagement initiatives that enhance sales execution, technical enablement, and revenue acceleration.

5. Product & Portfolio Strategy:

• Define and implement strategies that align customer applications with NI’s product portfolio and value proposition.
• Ensure NI’s software-defined systems and platform investments remain competitive and aligned with industry trends by providing timely, nuanced feedback.

6. Commercial & Business Leadership:

• Explore new market opportunities to expand NI’s SAM.
• Provide strategic sales mentorship to drive market penetration and account expansion.
• Lead and align cross-functional teams to implement business objectives efficiently.

7. Cross functional Leadership

• Participate, engage and lead cross-functional teams to implement GTM strategies

 

Required Qualification:

• Bachelor’s degree in engineering, or a related field; MBA preferred.
• 5-8 years of experience in business development, with a focus on driving growth through partners in the industrial/electrical machinery, energy or life sciences sector.
• Proven track record of developing and implementing successful business strategies in complex and competitive markets.
• Proven technical skills that can help align customer applications with NI’s product portfolio and value.
• Strong financial acumen.
• Exceptional leadership and interpersonal skills, with the ability to influence cross-functional teams.
• Excellent communication and negotiation skills with a history of building strong partner relationships.
• Ability to thrive in a fast-paced, dynamic environment while managing multiple priorities.
• Willingness to travel as required

 

Our Culture & Commitment to You

 

At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives—because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams, working together are key to driving growth and delivering business