Sr. Marketing Automation Specialist (Marketo)

Job DetailsJob Location: US TN IIQ 001 Knoxville TN Office - Knoxville, TN 37922About Inhabit

Inhabit operates a unique collective of tech-forward companies serving the residential and short-term rental industries. Our team members deliver best-in-class software solutions and services while fostering innovation and collaboration with business leaders and industry experts. Inhabit believes that property managers are central to the success of the residential and short-term rental markets and delivers products built to empower them, their investors, and communities. Come help build the company you want to Inhabit. To learn more, visit inhabit.com. 

Job Description

Reporting to their Marketing Manager, the Sr. Marketing Automation Specialist (Marketo) will be responsible for building and implementing automated communications and programs within our marketing automation platform (Marketo/Adobe Engage). This role will draw on a wide variety of skills, including direct marketing, database marketing, email, analytics, and operations. 

What You’ll Do (Functions & Responsibilities)     

End-to-End Campaign Execution: Build, QA, and deploy email campaigns across multiple workspaces. Proofread, and test all email assets and construct complex campaign flow logic according to best practices established by the Marketo Admin


Data & Audience Management: Execute list imports/uploads and segment target audiences by rigorously analyzing division-specific data. Build and maintain audience lists to ensure data integrity and targeting accuracy


Tracking & Reporting: Implement and validate all necessary tracking code across campaigns. Generate and analyze performance reports to ensure data accuracy and identify immediate optimization opportunities


Platform Maintenance & Support: Actively troubleshoot operational issues under the Marketo Admin's guidance. Review and document campaign execution processes based on business needs and best practices

QualificationsWhat We’re Looking For (Minimum qualifications)



5+ years of experience using marketing automation technologies at an enterprise level managing multiple brand workspaces. This includes technology such as Marketo, Right Now, Eloqua, or Aprimo to drive marketing results – strong preference for Marketo/Adobe Engage experience.  





Experience managing email programs within a segmented database of various customer profiles 





Experience in using Salesforce, specifically for Campaign Management and Reporting. 





Team player with a successful track record of working with cross-functional groups 





Enjoys learning new skills in an ever-changing environment 





Generalist experience in email marketing 





Project management skills and prior experience managing campaign execution from planning through to implementation, measurement and analysis 





Excellent communication skills 





Keen focus on campaign quality (attention to detail) to ensure that customer campaigns go out to the right set of customers without typos, incorrect/broken links 





Experience managing email marketing programs within B2B SaaS, Software or PropTech highly preferred. 




Bachelor’s degree preferred in Communications, Marketing, or similar experience


Type


Full-time, Salaried position


Location


Knoxville, TN, Plano, TX, N. Atlanta, GA or Chandler, AZ (hybrid)
We have an in-office work style, with most team members working in the office from Monday to Thursday and remotely on Friday


Benefits Include


Competitive Pay
Health Insurance: Medical, Dental, Vision and Prescription Plans
Health Savings Accounts
Flexible Spending Account
Dependent Flexible Spending Account
Critical Illness
Accident
401k Plan with discretionary company match
Short- and Long-Term Disability
Company Paid $25,000.00 life insurance
Supplemental Life and AD&D Insurance
Employee Assistance Program
Paid Holidays
Paid Vacation
Paid Volunteer Time
Inhabit Employee Discount Programs


Our Company is an Equal Opportunity Employer and complies with all federal, state, and local laws, including providing reasonable accommodations to applicants.

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