Senior Manager – Application & Personalization Strategy

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. 

The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.

The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle. Within USCM, the Marketing, Membership & Investment Optimization (MMIO) team delivers data-driven decision making, analytics & business planning to drive profitable growth through personalization strategy and optimized investment decisions.

The Senior Manager – Application & Personalization Strategy is responsible for developing the next gen digital application and personalization journeys, accelerate profitable growth, and deliver a best-in-class customer experience. In partnership with collaborators across the Blue Box, the Senior Manager will develop new application experience features and subsequently enable personalization use cases and customer experience improvements across channels to deliver optimal value to customers.

How will you make an impact in this role?

• Lead the re-design of Amex’s next generation digital application and personalization experiences in partnership with key stakeholders
• Define clear business objectives, customer experience vision, success metrics, and prioritization for personalization initiatives aligned to acquisition and growth goals
• Translate strategy into actionable business requirements and use cases, partnering with Product and Technology teams to deliver scalable personalization capabilities
• Drive a robust test-and-learn agenda, partnering closely with Analytics to align on measurement approaches, interpret results, and translate insights into action
• Own end-to-end execution of key initiatives, navigating a complex, matrixed organization to align stakeholders, remove roadblocks, and deliver results
• Partner across marketing channels to attract and convert high-quality prospects through targeted, personalized experiences
• Influence and align senior stakeholders across business units, geographies, and functions to drive decision-making and advance priorities
• Stay current on regulatory expectations, privacy considerations, and competitive trends to inform strategy and execution
• Lead and develop a high-performing direct report

Minimum Qualifications

• Strategic and creative problem solver with ability to develop innovative, actionable strategies, challenge the status quo, and drive transformation
• Proven ability to define business objectives and translate them into clear, actionable requirements
• Demonstrated success operating in complex, highly matrixed organizations, with the ability to influence stakeholders and drive initiatives forward.
• Strong ability to connect strategy to execution, ensuring ideas are operationalized effectively across team