Creative Strategy Manager

Creative Strategy Manager 

*This is a remote position that requires you to work closely and collaboratively with a team. * 

 

About Townsquare Ignite:  

Founded in 2010, Townsquare Ignite products and solutions are a combination of our owned and operated digital properties, our proprietary digital programmatic advertising platform, and an in-house demand and data management platform collecting valuable proprietary first-party data, and is the fastest growing revenue and profit driver of Townsquare Media. 

 

Our Competitive Advantage: 

• First-Party Data Collection: As a large-scale digital content publisher, we collect valuable first-party data from our audience, minimizing reliance on third-party data sources. 

• Proprietary Advertising Technology: We offer a proprietary advertising technology platform, including an in-house demand-side buying platform (DSP). 

• Integration with Multiple Platforms: Our platform integrates with over 15 digital advertising buying platforms and provides access to all major advertising exchanges and mobile apps. 

• Massive Reach: We have access to over 250 billion impressions per day. 

• Targeted Solutions and Customer Service: We provide hyper-targeted advertising solutions and offer white glove customer service. 

• Multi-Platform Delivery: Our campaigns are delivered across desktop, mobile, apps, connected TV, email, paid search, and social media platforms, utilizing display, video, and native executions. 

• Creative Support: We have a full-service design and creative team to help clients craft the right message and develop powerful creative for their campaigns. 

 

The Creative Strategy Manager Opportunity:  

Do you know a good digital ad when you see it—and know exactly how to fix a bad one? The Creative Strategy Manager is a key member of our Creative Services team, responsible for transforming client goals and media plans into high-performing, visually compelling digital campaigns. 

 

This role blends creative execution with strategic thinking—writing sharp copy, conceptualizing inventive and creative display and video ads, and ensuring every ad not only looks great but also performs. The ideal candidate thrives in a fast-paced environment, can juggle multiple requests at once, and has a keen eye for detail, design, and results. 

 

Responsibilities: 

Creative Strategy 

• Partner with clients and sales to understand campaign objectives and develop creative strategies aligned with their goals. 

• Conduct client calls to refine creative direction, messaging, and KPIs. 

• Recommend creative approaches to maximize campaign performance. 

Creative Development 

• Write compelling ad copy for display, social, video and email marketing. 

• Conceptualize digital ad concepts including display, social, video and email marketing and provide impeccable instructions for our production team to create the assets 

• Selecting images and/or footage or inspirations for digital ads and videos that elevate client campaigns.