Senior Marketing Specialist, US

Overview

Connecting clients to markets – and talent to opportunity.With 5,400+ employees and over 80,000 institutional, commercial, and payments clients, we operate from more than 80 offices spread across six continents. As a Fortune 100, Nasdaq-listed provider, we connect clients to the global markets – focusing on innovation, human connection, and providing world-class products and services to all types of investors.Whether you want to forge a career connecting our retail clients to potential trading opportunities, or ingrain yourself in the world of institutional investing, StoneX Group is made up of four business segments that offer endless potential for progression and growth.

 

Business Segment Overview:

Corporate: Engage in a deep variety of business-critical activities that keep our company running efficiently. From strategic marketing and financial management to human resources and operational oversight, you’ll have the opportunity to optimize processes and implement game-changing policies.

 

Position Purpose: Reporting to the Head of Self-Directed Marketing for the Americas, this role owns the strategic direction and day-to-day execution of marketing for StoneX’s US retail brand (FOREX.com). You will lead the development and delivery of the US marketing roadmap, translating market insights, customer needs, performance data, and regulatory requirements into high-impact, performance-driven initiatives aligned with global Self-Directed Marketing priorities. As the primary marketing lead for the US, you will partner closely with regional counterparts, as well as Central Marketing, Sales, Product, CRM/CVM, Analytics, WebOps, and Compliance teams to drive sustainable growth across acquisition, activation, retention, and lifetime value. This role is accountable for orchestrating integrated campaigns, platform and website enhancements, and client communications that strengthen market positioning, improve customer experience, and deliver measurable commercial outcomes in a highly regulated environment. 

Responsibilities

Primary duties will include:

Strategy & Market Leadership (US) 

• Own and execute the US marketing strategy to drive sustainable growth in new funded and traded accounts, revenue, and lifetime value. 

• Serve as the subject-matter expert for the US retail trading market, including local customer behaviors, acquisition channels, competitive positioning, and growth constraints across the funnel. 

• Translate US market insights into integrated, performance-driven marketing strategies aligned with both regional and global priorities.  

• Identify and prioritize new growth levers for the US business, including channel diversification, improved lifecycle marketing, stronger activation programs, and initiatives addressing Spanish-speaking audiences where relevant.  

• Lead execution of key US commercial priorities, including quarterly campaign themes, paid media refreshes, lifecycle initiatives, and platform or content-related growth programs. 

 

Performance Marketing & Execution 

• Develop and implement end-to-end acquisition, conversion, activation, and retention programs across paid media, affiliates, CRM, SEO, CRO, and owned channels. 

• Own funnel performance and optimization, including:  

• Cost per Application (CPA) 

• Cost per Funded / Traded Account (CPF / CPT) 

• Trading activity and revenue contribution 

• Retention, activation, and product adoption metrics 

• Continuously optimize campaigns against agreed KPIs using testing, experimentation, and data-driven insights. 

• Manage annual budgets, monthly spend, quarterly forecasts, and weekly / monthly performance reporting. 

• Drive a more balanced growth model by reducing over-reliance on saturated channels and expanding the role of content, social, lifecycle, partnerships, and new formats where performance supports it. 

 

Cross-Functional Leadership & Stakeholder Alignment 

• Operate as a proven self-starter, driving initiatives end-to-end with minimal oversight in a fast-paced, regulated environment. 

• Demonstrate high operational rigor across planning, execution, and delivery, while managing multiple concurrent workstreams. 

• Partner closely with:  

• Compliance and Legal to steward brand, messaging, and go-to-market execution in line with US regulatory requirements 

• Product, Onboarding, and Operations teams to optimize KYC, funding flows, client journeys, and post-application