Director, Omnichannel Standards & Activation

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn. 

Job Description

The Director for Omnichannel Standards and Transformation is responsible for co-development of omnichannel standards e.g. data sharing and ensuring the seamless integration of omnichannel strategies into the TA medical execution while maintaining compliance with medical regulations and the defined standards. This individual will be responsible for collaborating with Therapeutic Area (TA) Scientific and Medical Directors, cross-functional teams (e.g., Medical compliance Excellence, Commercial, Office of Ethics and Compliance (OEC), Legal, Customer Excellence etc.) and senior leaders to develop, align and execute initiatives that advance external customer engagement and internal medical capabilities with particular attention paid to standards and governance across the Medical Affairs & Health Impact (MHI) organization.  

This individual will report to the Director & Lead of Omnichannel Strategy and Standards, within the medical engagement organization and partner closely with Brand Excellence, Field Excellence and Operational Standards Lead in delivering omnichannel strategy and channel content frameworks adhering to the highest scientific standards.

Responsibilities:

1. Omnichannel Strategy and Standards Development:
   • Align omnichannel strategies and standards with overall medical and business objectives.
   • Build omnichannel capabilities (people, process and technology) in partnership with MHI SMEs e.g. BTS, Learning
   • Identify new opportunities and trends in healthcare communication and digital engagement.
   • Stay updated on medical regulations and industry trends: Keep abreast of evolving medical regulations, guidelines, and industry trends. Ensure compliance with relevant regulations and shar