Senior Manager, Integrated Marketing

Smartsheet is a tech company with a human story to tell. We’re here to empower teams to manage projects, automate workflows, and rapidly build new secure solutions, using simple no-code tools. We’re revolutionaries – so for us changing the way the world works is all in a day’s work.

In 2005, Smartsheet was founded on the idea that teams and millions of people worldwide deserve a better way to deliver their very best work. Today, we deliver a leading cloud-based platform for work execution, empowering organizations to plan, capture, track, automate, and report on work at scale, resulting in more efficient processes and better business outcomes.

Smartsheet is seeking a Senior Manager, Integrated Marketing with experience leading a cross-functional team across content strategy, product marketing, demand generation, and digital marketing to create category awareness and generate pipeline for sales. 

You will report to our Director, Integrated Marketing located in our Bellevue, WA office, or you may work remotely from anywhere in the US where Smartsheet is a registered employer.

You Will:

• Strategic Planning and Campaign Mix: Lead your team and align key decision makers in Content Strategy, Solution Marketing, Demand Generation, and Digital Marketing to set campaign goals and develop the campaign mix. Accountable for meeting the goals for the target segment(s) and audience(s), while considering budget and available resources.
• Campaign Targeting: Identify campaign demographic, firmographic, and psychographic targeting criteria, working with data scientists/business intelligence to determine the best targets. Ensure that the targeting maps with the buyer personas and buying groups identified by Solution Marketing.
• Brand activations: Drive for innovative, break-through, experience-based activation of the Smartsheet brand in existing and new channels across the organization. 
• Campaign Theme and Architecture: Oversee the development of the campaign themes and campaign architecture with key tactics, programs, and content/assets for the various phases of the buyer’s journey: awareness, interest, consideration, and purchase. 
• Content/Asset and Program Development: Lead the development of campaign briefs with your direct reports to inform the creation of various assets (e.g., ads, case studies, white papers, demos, reports, email, videos, webinar presentations, etc.) and programs (e.g., lead-gen, thought leadership, etc.), working with internal and/or external stakeholders to ensure completion/execution.
• Execution Using Martech Platforms: Leverage Smartsheet’s martech platforms to support media targeting, using intent signals, predictive analytics, and propensity modeling to execute personalization, conversational marketing/chatbots, nurtures, and lead scoring within the campaign.
• Campaign Management and Optimization: Oversee the completion of campaign bill of materials, launch, in-market execution, measurement and reporting, and ongoing optimization. Monitor process and report on key performance metrics with key stakeholders and senior leadership. 

You Have:

• 12+ years marketing experience with at least three years in SaaS/Software/Technology marketing; Demand Generation, Integrated Campaigns, Field, or Digital Marketing background desired. 
• 2+ years experience managing and developing a team. 
• Experience with marketing SaaS technology to the IT or Project Management audience preferred. 
• A solid understanding of audience segmentation; strategy, planning and execution of marketing activities, both online and physical.
• Experience developing and managing successful integrated brand-to-demand campaigns.
• Experience working cross functionally to drive alignment and successfully accomplish goals. 
• Strong affinity to data, sales and marketing metrics, and continuous optimization.
• Very strong organizational and written/verbal communication skills; must be able to prepare presentations and be comfortable speaking to groups; must be comfortable dealing with sales/executive management.
• Must be familiar with or able to quickly learn a variety of martech platforms and business application systems, including but not limited to: CRM, Marketing Automation, Analytics, and more. 
• Ability to work in the US on an on going basis
• Other duties as assigned

Perks & Benefits:

• HSA, 100% employer-paid premiums, or Buy-up medical/vision and dental coverage options for full-time employees
• Equity - Restricted Stock Units (RSUs) with all offers
• Lucrative Employee Stock Purchase Program (15% discount)
• 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
• Monthly stipend to