Manager Wholesale Digital Activation

Purpose & Overall Relevance for the Organization

As the Manager Wholesale Digital Activation on our Portland based Wholesale Digital Activation team, your primary responsibilities will consist of optimizing and enhancing the adidas brand and product experience across our Key Account partners. You will fully support and drive the channel objectives to create high quality traffic to adidas product on select wholesale partners, while accelerating revenue growth and enhancing premium presentation. Your approach will be driven by current insights and the desire to operate in a test and learn environment.

 

 

Key Responsibilities

• Lead the development and execution of strategic digital marketing plans to increase sell-through, gain market share, and drive share of voice for adidas for key wholesale partners.
• Partner with Wholesale Marketing Leads, Sales, Merchandising, Brand Communication, Digital Partner Commerce to understand objectives for brand and wholesale initiatives and provide recommendations on how to implement them across partner wholesale digital ecosystems.
• Accountable for planning, executing, and evaluating account-focused marketing programs, partnerships, and product campaigns in order to achieve brand and commercial goals.
• Manage digital content, guidance, and platform development process from concept through execution and analysis.
• Full ownership over account focused media strategy [planning, execution, evaluation, analysis, and recommendations]. to drive long term digital business growth.
• Synthesize account and market insights and signals such as sales data into actionable insights and recommendations towards business objectives and content needs.
• Maintain an in-depth knowledge of the business and sales trends affecting accounts including understanding of key digital properties/technologies, shopper trends, regions, markets, doors, products and programs to assist in identifying future opportunities.
• Demonstrate deep understanding of brand perception strengths and opportunities within all relevant categories.
• Manage, and collaborate with our external account partners to meet agreed targets.

• Drive testing, reporting, optimization, and analysis to identify key levers and opportunities for improvements.
• Monitor display, media and content trends, best practices, technologies and techniques and implement new platforms/features where relevant.

 

 

Key Relationships

• US Wholesale Digital Activation team
• US Lifestyle Channel/JD Group team [Whol